Kamenitza: Alcohol is a bad driver

Kamenitza AD is one of Bulgaria’s leading brewing companies, proudly part of the international Molson Coors Beverage Company. With over 142 years of experience, history, and traditions in brewing, Kamenitza boasts a rich portfolio of beloved beer brands, including Kamenitza, Burgasko, Astika, Staropramen, Madri Excepcional, Stella Artois, Corona, Beck’s, Guinness, and many more. Committed to conducting business responsibly and sustainably, the company actively engages employees and partners in initiatives that amplify its positive impact on the environment and society.

The “Alcohol is a Bad Driver” (ABD) campaign is Kamenitza AD’s flagship social responsibility initiative and a cornerstone of the company’s sustainability efforts. Now in its 16th year, this pioneering program promotes responsible alcohol consumption and safe driving practices, aligning with Kamenitza’s long-standing commitment to societal well-being.

In 2024, the campaign expanded its reach, engaging a significant portion of Bulgaria’s population. It used channels such as social media content, and live events to spark conversations about road safety and the dangers of drink-driving. Esteemed opinion leaders Georgi Blazhev and Sami Hossny significantly enhanced the campaign’s influence by leveraging their large, engaged audiences. Under the slogan “Be a Driver by Example”, the campaign reinforced the message that driving under the influence is unacceptable, while providing actionable alternatives.