Let’s make it work campaign – Your social rights in the EU: let’s talk!

LET’S MAKE IT WORK is a three-year communication campaign by the European Commission. It aims to make work and social rights accessible and understandable, ensuring fairness for all, regardless of age, gender, disability, background, or sexual orientation.

As part of the European Commission’s Let’s Make It Work campaign, we participated in the Familathlon event at South Park, Sofia, on June 8. The activation, titled Your Social Rights in the EU: Let’s Talk! is organised for the Directorate-General for Employment, Social affairs and Inclusion of the European Commission. The activation was specifically designed to engage – families, young professionals, and children—by presenting EU-supported social rights in a relatable and interactive manner.

Our stand featured a seesaw symbolizing work-life balance and invited visitors to share their thoughts on an interactive wall, answering questions like, “How do you rate your work-life balance?” Tablets and a TV provided additional campaign materials, including quizzes and videos, to deepen understanding of social rights.

Influencer Damian Dimandiev moderated engaging discussions using a custom card deck, fostering dialogue on key topics. Mona Gocheva, another campaign ambassador, actively interacted with attendees, sharing her perspective on social rights.

Through this activation, the Let’s Make It Work campaign empowered participants to explore EU resources, express their views, and take full advantage of their social rights.