Lidl Campaign: Lidl on the go

Lidl is the largest grocery retail chain in Europe, part of the German Schwarz Group, operating in 31 countries. In Bulgaria, Lidl began operations in 2010 and today has 136 stores across 58 cities, employing over 4,000 people. Lidl has established itself as a smart discounter in the Bulgarian market, known for offering high-quality products at affordable prices. The company’s specific business model, extensive product range, and innovative practices have strengthened its reputation as a trustworthy, responsible retailer that prioritizes its customers, employees, and partners.

“Lidl on the go” is an innovative and interactive initiative designed to showcase Lidl’s commitment to quality, affordability, and community connection. This mobile campaign transformed the shopping experience into an engaging culinary journey by bringing Lidl’s products directly to the public across Bulgaria. Featuring star chefs Ivan Manchev and Dimitar Tonchev, a fully-equipped mobile kitchen, and interactive activities for all ages, the campaign combined entertainment, education, and gastronomic delights. With stops at major festivals and key Lidl store locations, the initiative drew thousands of visitors who enjoyed product tastings, live cooking shows, fun games with prizes, and exclusive discounts via Lidl Plus. The campaign achieved impressive engagement and sales results, solidifying Lidl’s image as an innovative, customer-centric retailer.