Lidl Influencer Campaign 2024

Lidl is the largest retail chain in Europe, part of the German Schwarz Group, operating in 31 countries. Lidl entered Bulgaria in 2010 and currently has 136 stores in 58 cities and over 4,000 employees. The company has established itself as an intelligent discount retailer offering high quality at affordable prices and innovative practices.

In 2024, Lidl Bulgaria launched partnerships with various influencers to increase consumer engagement through authentic and accessible content. The campaign involved 16 of the most popular influencers in Bulgaria, including Naum Shopov, Tea Minkova, Aya Minkova, Mona Gochev, and Isabela Ovcharova. The total number of their followers exceeds 2.3 million. Each influencer created content naturally integrating Lidl products into their daily lives, providing their followers with honest and personal recommendations.