Lidl Kids Team

Lidl, Europe’s leading retail chain and part of the German Schwarz Group, operates across 31 countries, including Bulgaria, where it has been a trusted presence since 2010. With 136 stores in 58 cities and a workforce exceeding 4,000 employees, Lidl is recognized as a smart discounter, delivering top-quality products at affordable prices.

In summer 2024, Germany hosted the UEFA European Football Championship (EURO 2024), capturing global attention with thrilling matches and stellar performances. However, for 11 children from Bulgaria, the tournament offered more than excitement—it became a life-changing experience.

As an official partner of UEFA EURO 2024, Lidl provided those 6–10-year-old children a unique opportunity to step onto the pitch as mascots for the Spanish team during the semi-finals. This opportunity, made possible through a Lidl Plus app lottery, allowed the children to hold the hands of football stars and cheer them on in front of a global audience. Their involvement proved serendipitous, as the Spanish team not only triumphed in the semi-final but went on to secure the championship title, amplifying the children’s symbolic “lucky charm” role.