Lidl Kids Team

Lidl, Europe’s largest retail chain and part of the German Schwarz Group, operates in 31 countries, including Bulgaria, where it has been a trusted presence since 2010. With 136 stores in 58 cities and over 4,000 employees, Lidl has built a reputation as a smart discounter, offering high-quality products at accessible prices.

In the summer of 2024, the world was captivated by the excitement of football as Germany hosted the European Football Championship (UEFA EURO 2024). Fans were thrilled by spectacular matches and the performances of some of the biggest stars in the game.

For 11 children from Bulgaria, however, the event became a once-in-a-lifetime experience. As an official partner of UEFA EURO 2024, Lidl gave those children, aged 6 to 10, the unique chance to step onto the pitch during the semi-finals as mascots for the Spanish team. This special opportunity was granted through a lottery in the Lidl Plus app.

The Bulgarian children had the honor of holding the hands of world-renowned footballers and cheering them on. In a remarkable turn of events, the Spanish team not only won the semi-final but went on to secure the championship trophy—a testament to the children’s “lucky charm” role.