Listen to the Rhodopes

In today’s fast-paced urban life, people constantly seek ways to relax and reconnect with nature, even if only virtually. Studies show that natural soundscapes significantly reduce stress and improve focus. Research by South Western Railway, analyzed by the University of Oxford, found that commuters who listened to birdsong or flowing water experienced 35% less stress and 32% lower anxiety compared to those who listened to music or podcasts.

Velingrad Mineral Water, known for its purity and natural healing properties, comes from Velingrad—the SPA capital of the Balkans. Nestled in the Rhodopes, a region celebrated for its pristine environment and mineral-rich springs, Velingrad Mineral Water embodies the untouched beauty of the mountains.

Building on this insight, we placed a high-quality microphone deep in the Rhodope Mountains to stream a continuous live audio feed. This allows listeners to immerse themselves in the untouched wilderness in real time and for real, 24/7 authenticity.

Listeners can access the stream anytime through a dedicated digital platform, effortlessly replacing artificial background noise with the real sounds of the Rhodopes. Through social media outreach and influencer collaborations, the campaign engages nature lovers, wellness seekers, and mindfulness enthusiasts, further reinforcing Velingrad Mineral Water’s association with purity, tranquility, and the untouched beauty of the Rhodope Mountains.