Look Around

On 2 December, the eve of International Day of Persons with Disabilities, Yettel lit-уп the lights of an impressive 5-meter-tall tree of mirrors and delivered the message “Look around”.

Positioned at a crossroads in the heart of the city, the garden of St. Clement Ohridski, the installation brought together thousands of people with different stories, inviting them to stop for a moment, to look into its mirrored surface, to see inward, but also the people around them that they pass by on a daily basis. Because today more than ever we need to look into the other, to accept and understand those who are different from us.

The “Look Around” campaign celebrates the 10th anniversary of Yettel’s “Side by Side” program, which supports the social and professional integration of people with disabilities.