Lung Cancer and Smoking Prevention Campaign “5 Minutes for Health”

In 2024, PR Play launched the national campaign “5 Minutes for Health”, dedicated to lung cancer prevention and smoking cessation. The initiative was organized by the Bulgarian Cluster for Digital Solutions and Innovations in Healthcare, in partnership with the Regional Health Inspectorates, the “Air for Health” Association, Hubis—a leading telemedicine company in Bulgaria—and the biotechnology pharmaceutical company Roche Bulgaria.
We raised awareness about lung cancer prevention and smoking cessation. The initiative offered high-tech screenings in just five minutes, with access to pulmonologist consultations. The campaign promoted telemedicine as a personalized, efficient, and accessible healthcare solution.

“5 Minutes for Health” was a targeted communication project that delivered tangible results. The campaign raised awareness about lung cancer and the risks of smoking, expanded access to preventive care, and contributed to policy changes in Bulgaria regarding telemedicine.
As part of the initiative, we organized several public events offering free screenings in eight cities across the country. Municipalities and local authorities joined as partners, and the campaign received extensive media coverage. As a direct outcome, in September 2024, amendments were made to the Health Act, officially recognizing telemedicine as a legitimate tool for diagnostic, therapeutic, rehabilitative, and preventive healthcare services conducted remotely.