Monica Dimitrova : From Intern to Trailblazer

From Intern to Trailblazer: Monica Dimitrova, reshaping the digital DNA of InterImage and launching its new digital brand—The DIGITARIANS.

InterImage, a leader in PR and corporate communications for over 32 years, has continuously evolved to stay ahead of industry trends. Three years ago, the agency made a strategic decision to integrate digital services in-house, ensuring seamless communication solutions for clients.

Monica joined as an intern while still a student at the American University in Bulgaria (AUBG) in 2022. Though initially reserved, her sharp analytical skills and curiosity stood out.

After completing her studies, she returned as a full-time employee—not just to support digital marketing but to build a fully-fledged digital unit from scratch. In just three years, Monica streamlined InterImage’s digital services, seamlessly integrating them into PR projects and driving digital revenue growth by an impressive 30% annually.

This year, she took a bold step—branding the unit as The DIGITARIANS, giving the agency a strong identity in the digital space. Her entrepreneurial spirit and strategic vision transformed digital from a service to a core business driver at InterImage, making her a true Rising Star in the team.

Already shining!