Novartis Bulgaria | Information & Prevention Campaign 2024

In 2024 we raised the bar for corporate communications, not only improving the brand reputation of our client Novartis, but also contributing in a meaningful way to the society. Campaigns “Hearts that Speak” and “Time is Life” weren’t just ordinary initiatives — they were designed to increase level of public health literacy, completely redefining how pharmaceutical brands connect with people.

“Hearts that Speak” tackled Bulgaria high cardiovascular mortality rate through multi-channel approach, using powerful real-patient testimonials and expert-led content, to push disease awareness and prevention. “Time is Life” boldly shattered taboos surrounding breast cancer screenings, relying on influencer partnerships, heartfelt social media storytelling and national survey to drive real, positive behavioral change.

That’s not all – we also organized series of webinars on various health-related issues, once again establishing our client as reliable source of medical information. These interactive webinars, featuring established experts, facilitated deeper understanding of various health related problems and demonstrated Novartis dedication to continuous patient education.

With credibility, innovation and social responsibility, these projects effectively placed our client at the forefront of the industry, with demonstrated concern for Bulgarian citizens wellbeing. They were not merely reputation campaigns but calls to action, that allowed Bulgarians to take charge of their health.