Paving the road to Good: You & Lidl for Better Tomorrow/InterImage for Lidl

You & Lidl for Better Tomorrow is a long-term corporate social responsibility initiative by Lidl Bulgaria, supporting community-focused projects in support of cultural heritage, social inclusion, environmental sustainability, active lifestyles, and media.

Through transparent fundraising and evaluation mechanisms, the program fosters sustainable community development, providing real opportunities for positive change. Each annual edition attracts new participants, expands its reach, and strengthens public trust.

Launch event: hearts open for good
The event for the launch of the 2025 edition of the project took place at the Earth and People Museum in Sofia for its symbolism of the initiative’s core values. The event introduced all 40 approved projects set for implementation throughout the year, and reiterated the program’s sustainability and the long-term impact of funded initiatives. Special attention was given to the expansion into as many as 10 new towns and villages, a token of the initiative’s growing influence on diverse local communities.

Connecting stakeholders
Beyond announcing winning projects, the event emphasized collaboration between businesses, civil society, and media as key drivers of positive change. It provided a platform for exchange of ideas and best practices, building connections between the organizations implementing the projects and the public benefiting from their outcomes.