Philip Morris Bulgaria National Partner Event

How do you reignite excitement in partners who have been part of your journey for decades? By turning information into an experience, and a conference into a story they will never forget.

In 2024, our team partnered with Philip Morris Bulgaria to create the National Conference “Sharing a Smoke-Free Future, Together for More Success” – a closed event for professionals in the retail field designed to strengthen relationships with the company’s most important partners, introduce them to key Philip Morris employees, and showcase the company’s latest innovations in an engaging, immersive way.

Held at the Astoria Grand Hotel Sofia, the invite-only event brought together retail partners from across the country, transforming a traditional business conference into an experiential journey. The event combined strategic insights, interactive experiences, and celebration, ensuring that even long-standing industry professionals left inspired and excited about the future of Philip Morris Bulgaria.

The result? A dynamic multi-format experience that went beyond the conventional conference structure—blending insightful presentations and hands-on product interactions. With over 150 attendees, four fully immersive brand activations, and a spectacular afterparty, the event successfully delivered its mission: to inform, excite, engage, and strengthen partnerships for the common future.