Redmi Note 13 Series

A campaign lasting for 12 months, scary KPIs, permanent communication from January to December, creativity beyond borders. We did it all! And we did it big time! Xiaomi Bulgaria’s longest campaign ever seen was out of this world. Full of challenges, truly exceptional, resulting in hundreds of thousands of sales. Words are not enough to describe how precisely each and every aspect of this campaign needed to be thought out in order not to burden or to run in the first months of communicating Xiaomi’s most popular smartphone series – Redmi Note 13.

Think about the mainstream 360 degree marketing mix. Now double it and you’ll begin to immerse yourself into what we did – long term partnerships with media and influencers, unprecedented experiential event, out of this world photo corner installations, end customer activation, requests for partnerships from the most popular TV host duo in Bulgaria, attempts from other brands to replicate the installations, a giant leap beyond previously set goals and KPIs, a real boom in terms of sales. We had it all!

The 1 year-long campaign for Redmi Note 13 Series is the benchmark of strategic communication extended from the beginning till the end of the year. Our project far exceeded the expectations and it is defined as best practices example from Xiaomi’s HQ in China. If we need to fit the whole campaign in one word, without any doubt it would be: ICONIC. Just like the slogan of the series that kept on inspiring us through the 12 months.