Redmi Note 13 Series experiential event for influencers

Imagine you are planning the biggest event ever organized entirely on ice. 2 months now! You book a whole ice rink, bar, figures, branding, all created from ice. Everything is ready at 90%. 10 days before the event you receive a message “There’s a giant water puddle in the middle of the ice rink. We’re closing, it’s too hot to maintain it.”

We, communicators, can overcome any obstacles but temperatures of nearly 19°C in February are probably the sole exception. A whole new concept is created instantly but our client Xiaomi insists “We want to keep the blades!”. As all ice rinks are closed, we decide to construct a whole new rink for roller blades. But where exactly? “We want it to be in the top Capital center.” Nothing more central than the Presidency and Parliament – our location is Largo – historic space, cultural monument with ancient excavations managed by the municipality. Fighting global warming is impossible but dealing with government institutions for such a short period is probably even worse.

• “You can rent the place if you receive all permissions on time”.
• “How long will it take”?
• “We can’t say, it depends”

Тhanks to our strong experience and efforts, we successfully overcame all circumstances. And all of them resulted into a super iconic event for influencers, massive UGC and what’s more – post-event activities for the wide audience where everyone could snap a shot at 4 huge specially designed photo corners – a real SoMe boom!