Resurrecting Cutty Sark in Bulgaria: A Multichannel Comeback

In 2024, Cutty Sark was a nearly forgotten whisky brand in Bulgaria. Our challenge was to reintroduce it to a modern audience and reclaim its space in the competitive whisky market. Through a strategically designed, multichannel campaign, we reignited consumer awareness and engagement with Cutty Sark’s adventurous spirit.

The campaign combined digital and traditional media, influencer partnerships, and an exclusive experiential event. The “Speakeasy Soirée” brought to life the brand’s Prohibition-era history, immersing journalists, influencers, and key business partners in a unique brand experience.

A robust social media strategy, featuring targeted ads and influencer collaborations, generated an organic buzz. OOH billboards in high-traffic locations and a nationwide radio campaign ensured extensive reach. The result: Cutty Sark not only regained visibility but established itself as a relevant, desirable whisky brand among Bulgarian consumers.