Sharling the Love of Music

Mastercard’s Coldplay – Music of the Spheres Experience was an exclusive gamified loyalty activation designed to reward key Mastercard corporate partners with a once-in-a-lifetime concert journey – Coldplay’s Music of the Spheres tour date in Bucharest, Romania, sponsored by Mastercard.

Participants engaged through a custom quiz challenge on a dedicated landing page, unlocking a VIP experience that included AR-powered interactive invitations, a luxury bus journey from Sofia to Bucharest, exclusive access to the Mastercard SEE Solution Center, and a pre-concert VIP dining experience.

The pinnacle of the journey was the Coldplay concert itself, an unforgettable moment within a fully immersive, multisensory Mastercard experience.

The campaign resulted in 50 excited partners who started their journey thrilled for the concert but finished it fully immersed in a Priceless experience they couldn’t stop talking about. By seamlessly blending gamification, technology, storytelling, and luxury, Mastercard created an emotional and unforgettable brand journey.