Teen Talk

Teen Talk aimed to both strengthen DSK Banks relations with schools and students, as well as to improve the financial literacy amongst teenagers. In order to reach our target audience and deliver our message, we had to find the right TOV.

We decided to host the first student contest, in which the participants aren’t tasked with the ordinary and boring for many essays, poems, paintings and so on, but instead – to create short TikTok Videos.

The campaign kicked off with two influencers popular among teenagers – Stan & Staff. They created fun and engaging content that promoted the campaign and the contest. The campaign was also supported from our channels with a series of engaging posts that talked about the topic of the contest – “The worst financial advices.” A landing page for the campaign was created, in which both students and teachers could find materials for financial literacy. It included:
6 video lessons, all of which were presented by their favourite influencers; 3 lesson plans that teachers could download and hold for theirs students in class; print your own financial literacy materials for parents to help their kids. The campaign finished with Stan and Staff judging and awarding the participants in the contest.