The Movement 2040

Every year, as the clock strikes midnight on New Year’s Eve, the sky erupts in dazzling colors and deafening explosions. For many, it’s joy. But for countless animals, it’s sheer terror.

Pets cower in corners, strays flee in panic, and wild creatures abandon their habitats in confusion. But it’s not just them. Fireworks also bring distress to children, the elderly, and people with sensory sensitivities—those with autism, PTSD, or anxiety. Meanwhile, the air fills with pollutants, leaving behind toxic particles that linger long after celebrations end. These are the hidden costs of beauty.

Yet fireworks persist—because they are tradition. Because they are spectacle. Because we haven’t imagined a better way. So, we questioned: do fireworks belong in the future? We asked AI when humanity would abandon pyrotechnics. The answer? 2040.

If the end of fireworks is inevitable, postponing change is a choice—a choice to keep harming animals, polluting the air, and ignoring what we already know.

That’s why we created **Movement 2040**—to defy AI’s prediction and bring the future closer. Instead of waiting, we will accelerate change, inspire it, and prove human intelligence can outpace artificial forecasts.

To launch 2040, we built a brand, slogan, and digital campaign. We spread the message at firework retailers and pet-friendly spaces. We even sent greeting cards to politicians, urging them to embrace **2040 today**.