The world needs more Santas

Winter is the most magical time of the year – time for self-reflection, helping others, and spending time with our loved ones. People are inspired to look back on the year’s experiences and set new goals for the upcoming year, while at the same time, numerous charitable initiatives emerge, encouraging a spirit of giving to those in need.

Winter is also known as the season of Santa, as a symbol of shared kindness. In 2024 he arrived in Bulgaria with the well-known Christmas truck of Coca-Cola, which toured 9 of the biggest cities in the country (with over 70% of targeted active population) thus becoming part of the local festivities with the Coca-Cola Christmas Village.

The spirit of Santa is a powerful force that is all around us, sometimes without us even knowing it. The truth is, we are surrounded by Santa-minded people. We just need to look closer, find them and spark their inner Santa, for one Santa is not enough.