Visa: Bulgaria Pays Digitally

Many small and medium-sized enterprises (SMEs) in Bulgaria lose competitiveness in an increasingly digital economy due to limited usage of digital payment solutions. Despite growing consumer demand for cashless transactions, a large number of businesses had not integrated digital payments, creating barriers to growth and customer satisfaction.

To address this challenge, Visa launched the “Bulgaria Pays Digitally” initiative in collaboration with Bulgarian banks, government institutions, and NGOs. The program aimed to support modernization of the Bulgaria’s economy by encouraging the adoption of digital payment solutions among SMEs.