Vyara Trendafilova

Vyara Trendafilova has demonstrated exceptional growth, dedication and creativity in the PR field in just five months with d:istinkt. Despite her short experience at the agency, she quickly established herself as a driving force in the communications processes, bringing fresh ideas and an innovative approach to the implementation of Yettel’s Christmas Campaign. Her passion for the profession, her astute understanding of digital communications and her ability to create engaging content made her a key figure in the project.

Vyara’s key role in Yettel’s Christmas Campaign “Real communication begins when we put our phones away.” stands out as an example of strategic thinking, creativity and effective communication. Her contribution was essential to the successful implementation of the campaign, which not only reached millions of people, but also sparked a broad public discussion on the balance between technology and real human relationships.

Her role in selecting influencers, developing messages and building strategic partnerships contributed significantly to the success of the campaign. With her out-of-the-box ideas and strategic insight, Vyara has shown that despite her short time at the agency, she is already a valuable asset to the team and a key contributor to delivering successful campaigns.