{"id":14266,"date":"2025-03-25T13:26:52","date_gmt":"2025-03-25T11:26:52","guid":{"rendered":"https:\/\/bapra.bg\/2025\/?p=14266"},"modified":"2025-03-25T13:26:52","modified_gmt":"2025-03-25T11:26:52","slug":"publicis-internal-ai-competition-2024-2","status":"publish","type":"post","link":"https:\/\/bapra.bg\/2025\/publicis-internal-ai-competition-2024-2\/","title":{"rendered":"Publicis Groupe"},"content":{"rendered":"<h4>Publicis Internal AI Competition 2024<\/h4>\n<p>In 2024, Publicis Groupe Bulgaria launched an innovative internal AI competition to integrate AI into creative and business processes. The initiative aimed to foster creativity, collaboration, and innovation among 190 employees from 9 agencies, spanning three generations (Gen X, Y, Z). Teams were challenged to create children&#8217;s storybooks using AI tools, with proceeds supporting the &#8220;For Our Children&#8221; Foundation. The main challenge was ensuring team cohesion under the &#8220;Power of One&#8221; model while dynamically embracing AI. The strategic approach included upskilling employees, fostering AI competencies, and prioritizing high-impact projects. The competition culminated in a special event for Children&#8217;s Day, with books printed by Konica Minolta and supported by Disney and Ozone. The results were impressive: 85% of creative employees adopted AI tools, boosting productivity by 40% and reducing campaign development time by 30%, positioning Publicis Groupe Bulgaria as a leader in innovative communication solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicis Internal AI Competition 2024<\/p>\n","protected":false},"author":1,"featured_media":13908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-14266","post","type-post","status-publish","format-standard","has-post-thumbnail","category-15-initiative-to-create-engagement-for-internal-external-audiences"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/bapra.bg\/2025\/wp-json\/wp\/v2\/posts\/14266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bapra.bg\/2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2025\/wp-json\/wp\/v2\/comments?post=14266"}],"version-history":[{"count":1,"href":"https:\/\/bapra.bg\/2025\/wp-json\/wp\/v2\/posts\/14266\/revisions"}],"predecessor-version":[{"id":14267,"href":"https:\/\/bapra.bg\/2025\/wp-json\/wp\/v2\/posts\/14266\/revisions\/14267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2025\/wp-json\/wp\/v2\/media\/13908"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2025\/wp-json\/wp\/v2\/media?parent=14266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bapra.bg\/2025\/wp-json\/wp\/v2\/categories?post=14266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bapra.bg\/2025\/wp-json\/wp\/v2\/tags?post=14266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}