Yettel Christmas Campaign: True Connection Begins When We Put the Phone Down

Yettel Bulgaria, part of e& PPF Telecom Group, serves over 3 million customers with innovative telecom solutions. With over two decades of experience, Yettel is a pioneer in the Bulgarian market, launching the country’s first commercial 4G network, VoLTE services, and 5G network tests.

While technology brings unparalleled connectivity, it has also led to an endless cycle of digital engagement. Acknowledging this, Yettel’s 2024 Christmas campaign, “Real communication begins when we put our phones away,” took a bold, influencer-driven approach to promoting digital mindfulness. The campaign encouraged people to disconnect from screens and embrace genuine, in-person interactions, especially during the holiday season.

At the heart of this 360-degree PR strategy was influencer marketing, leveraging the authentic voices of top Bulgarian influencers to amplify the message. Through engaging personal stories, real-life challenges, and interactive content, influencers inspired audiences to rethink their screen habits and prioritize meaningful offline moments. A symbolic “shutdown” of Yettel’s social media channels during the holidays reinforced the company’s commitment to the cause.

By combining traditional media with strategic influencer partnerships, Yettel sparked a conversation about mindful technology use, positioning itself as a brand that not only connects people digitally but also encourages real-life connections.