Yettel Christmas Campaign: True Connection Begins When We Put the Phone Down

Yettel Bulgaria, part of e& PPF Telecom Group, serves over 3 million customers with innovative telecom solutions. With over two decades of experience, Yettel is a pioneer in the Bulgarian market, launching the country’s first commercial 4G network, VoLTE services, and 5G network tests.

While technological progress brings immense benefits, it has also led to an overwhelming cycle of constant digital engagement. Recognizing this, Yettel’s 2024 Christmas campaign, “Real communication begins when we put our phones away,” took a bold, innovation-driven approach by promoting digital mindfulness. The campaign encouraged people to disconnect from their screens and reconnect with loved ones.

This 360-degree PR initiative seamlessly blended traditional media, special projects, and activations. Yettel partnered with leading Bulgarian influencers to inspire people to reflect on their screen time and prioritize meaningful offline interactions. A symbolic “shutdown” of Yettel’s social media channels during the holidays reinforced the company’s commitment to its message.

Through strategic press releases, media partnerships (24 Chasa, Boulevard Bulgaria, Mobile Bulgaria), influencer collaborations, and emotionally engaging content, the campaign went beyond awareness—it sparked a conversation on mindful technology use. By combining innovation with purpose-driven PR, Yettel successfully positioned itself as a brand that not only connects people but also inspires a more balanced digital lifestyle.