Yettel: “Explore Bulgaria – 100 National Tourist Sites”

Yettel Bulgaria, a member of the e& PPF Telecom Group, is a leading telecommunications provider connecting over 3 mln customers with people, devices, and businesses. With more than 20 years of experience in the Bulgarian market, the company has built a strong reputation as a reliable and innovative partner in the world of technology.

Yettel, in partnership with the Bulgarian Tourist Union (BTU) digitized the beloved Explore Bulgaria–100 National Tourist Sites initiative, turning landmark exploration into an interactive experience. Aimed at blending tradition with technology, the campaign introduced a mobile app feature allowing users to collect digital stamps via geolocation and QR code scans. This innovative approach provided an alternative to traditional paper stamp booklets and inspired the new digital generation of travelers. Users can collect digital stamps and uncover fascinating facts about Bulgaria’s cultural and historical sites through audio and video stories – all within the Yettel app. With this, Yettel became the first telecom in Bulgaria to make its app accessible to everyone, regardless of their mobile provider.

The campaign emphasized Yettel’s technological leadership and BTU’s tourism expertise, creating a seamless connection between offline exploration and online convenience. Spanning from September 2023 to November 2024, it attracted significant media attention and earned multiple awards, including recognition for innovation and digital excellence.