Yettel Smartphone Universe: “How to keep your phone new for longer”

Yettel Bulgaria, part of e& PPF Telecom Group, is a telecommunications company that connects over 3 million customers with people, devices, and businesses. With more than 20 years of experience in the Bulgarian market, the company has established itself as a pioneer i wireless networks.

In 2024, the company introduced Smartphone Universe—a pioneering ecosystem of services designed to support customers throughout their smartphone’s entire lifecycle, from purchase and maintenance to responsible recycling. The campaign “How to Keep Your Phone New for Longer” positioned Yettel as the ultimate destination for smartphone ownership by promoting device longevity, sustainability, and an optimized user experience.

Built on three key pillars—a diverse device portfolio, extended longevity support, and an innovative recycling program—Smartphone Universe delivers a holistic approach to smartphone care. Reinforcing its long-term commitment to environmental responsibility, Yettel aims to prevent 127,000 kg of electronic waste from reaching landfills, demonstrating leadership in sustainability and circular economy practices.

This innovative PR initiative strengthened consumer trust, amplified Yettel’s sustainability messaging, and boosted engagement with its services. The campaign’s impact was evident through extensive media coverage and increased consumer awareness, further solidifying

Yettel’s reputation as an industry leader in innovation and environmental stewardship.