Yettel Smartphone Universe: “How to keep your phone new for longer”

Yettel Bulgaria, part of e& PPF Telecom Group, is a telecommunications company that connects over 3 million customers with people, devices, and businesses. With more than 20 years of experience on the Bulgarian market, the company has established itself as a pioneer in wireless networks.

In 2024, Yettel launched Smartphone Universe, a comprehensive ecosystem of services designed to support customers at every stage of their smartphone’s lifecycle—from purchase and maintenance to eventual replacement. The campaign “How to keep your phone new for longer” reinforced Yettel’s position as the best place for smartphone ownership by emphasizing device longevity, sustainability, and a seamless user experience.

The three fundamental pillars of Smartphone Universe—a diverse device portfolio, extended support for longevity, and a recycling program—ensure a holistic approach to smartphone ownership. As part of its long-term environmental responsibility, Yettel has committed to preventing 127,000 kg of electronic waste from ending up in landfills, further demonstrating its dedication to sustainability and circular economy principles.

This integrated PR effort enhanced consumer trust, reinforced sustainability messaging, and drove greater engagement with Yettel’s services. The campaign’s success was evident through extensive media reach and increased consumer awareness.