Seasoned strategic communications expert with over 25 years of experience managing complex reputation challenges across Europe and the Middle East.

Renowned for his expertise in crisis communications, he has advised governments, international organizations, and Fortune 500 companies on high-stakes issues ranging from political controversy and reputational risk to digital misinformation and corporate scandal.

Christophe has led crisis response efforts for public institutions such as the OECD and the European Commission, as well as for sovereign clients in the Gulf region. He played a key role in navigating global perception risks during Saudi Arabia’s Expo 2030 bid and national tourism rebranding, managing cross-border narratives in politically sensitive contexts. A former agency CEO and global practice lead, he is also a pioneer in online reputation management and crisis preparedness in the age of social media.

Christophe was elected President of the International Public Relations Association (IPRA) in 2013.