Distinguished Strategic PR and Communications Consultant and Country Manager for AxiCom France and Benelux

Leverages over 25 years experience across Technology, B2B, Mobility, Innovation, and AI to empower brands in defining, positioning, and defending their image, seamlessly integrating AI and CSR communication strategies. Renowned for his exceptional management, media relations, CEO communications, strategic planning, and crisis communication skills, he has orchestrated high-impact campaigns for a diverse clientele including global leaders like AWS, LG, Nokia, and Honor. A true deep tech professional, François applies his comprehensive knowledge across sectors like Data analytics, Telecom, fintech, cloud or Blockchain. After he pioneered initiatives such as the first-ever CES report written with Gen AI, he started leading French’ SCRP’s AI Workgroup where he has driven AI adoption studies, and defined ethical AI principles for practitioners, ensuring responsible and impactful communication in the rapidly evolving digital landscape.