President, ICCO
General Manager & Amministratore Delegato, Omnicom PR Group Italy

Massimo is CEO of Omnicom Public Relations Group Italy (FleishmanHillard, Ketchum, Porter Novelli). He is a Communications and Public Affairs Specialist with a solid background in different industries including Governments, pharma, healthcare, food & beverage, FCMGs, automotive & transportation, energy.

In 2025 Massimo was appointed as President ICCO.