METZ Bulgaria | Portable TV campaign

Imagine being able to watch your favourite show or sports game wherever you are – at the seaside, deep in the mountains, at a picnic or barbecue with friends, when having a bath or simply while you’re moving everywhere around your home. We’ve got you covered – and we’ve made it effortless.

In a market dominated by global tech giants, we launched a whole new brand – METZ, and its iconic portable TV in Bulgaria not through traditional advertising, but through trust. Our influencer-led PR strategy combined earned and paid media, authentic UGC creator collaborations and a branded thematic discussion in BG-Mamma – the country’s largest and most influential forum.

Instead of pushing messages, we sparked conversations. Real users, internal influencers and creators tested the product in everyday scenarios – from family movie nights, across outdoor fishing, to small-space living – sharing honest reviews, demonstrating genuine use cases and engaging directly with potential buyers. Media coverage built credibility, creators demonstrated lifestyle integration and the forum transformed into a dynamic peer-review ecosystem where trust drove consideration.

The result: METZ Portable TV entered the Bulgarian market not just as a product launch, but as a trusted, recommended solution — validated by media, amplified by influencers and endorsed by real consumers.