advertising professional and the CEO and Founder of Black Influence, an agency specialized in content, culture, and influence.

The company transforms the way brands connect with Brazilian audiences by amplifying authentic narratives and has become a reference for representation within the global creative industry. He is also the co-founder of Peji, a segmented intelligence company dedicated to identifying, monitoring, and interpreting cultural and consumer behavior movements within Brazil’s Black population.

His work has received several major recognitions. He was featured on the Forbes Under 30 list, named one of the Most Influential People of African Descent (MIPAD) by the United Nations, and served as a jury member at the Cannes Lions Festival in the PR category.

In 2025, he was recognized as one of the most admired influence professionals in Brazil, and Black Influence received the Caboré Award, the highest honor in the Brazilian communications industry, in the Marketing Services category.