Samsung’s Team Galaxy AI Masters: A masterclass for Influencers and Content Creators

Different, thoughtful, impactful: Team Galaxy* AI Masterclass is the first event of its kind in Bulgaria.

One day we sat Samsung’s brand ambassadors down and said, “We need to talk.” And no, this wasn’t a conversation about breaking up but rather about making up.

Team Galaxy is the voice of Samsung. Their authenticity and firsthand experience with the devices are vital for them to deliver impactful messages and guide their audience on how to unlock the full potential of their Samsung smartphones and Galaxy AI.

We identified a discrepancy between the messages influencers are to convey and their AI mastery. This was amidst the start of sales of the latest Samsung Galaxy AI-powered devices when we needed influencers to be more convincing than ever.

Practice what you preach. This is how the idea of Samsung’s Team Galaxy AI masterclass was born. We brought some of the most recognisable influencers and content creators in Bulgaria under one roof for a both educational and practical masterclass on AI. We invited top experts in the tech and creativity field that transformed them into true AI masters overnight.

The outcome? Powerful partnerships driving growth. Expert brand ambassadors who speak authentically. Brand messages delivered with efficiency. Is it safe to say we set a new trend in how brands and agencies work with influencers? Well, duh!

*Team Galaxy–Samsung’s brand ambassadors & the largest community of celebrities, influencers, and content creators in Bulgaria.