{"id":13484,"date":"2025-12-15T13:33:23","date_gmt":"2025-12-15T11:33:23","guid":{"rendered":"https:\/\/bapra.bg\/2025\/?page_id=13484"},"modified":"2025-12-16T07:10:35","modified_gmt":"2025-12-16T05:10:35","slug":"kategorii","status":"publish","type":"page","link":"https:\/\/bapra.bg\/2026\/kategorii\/","title":{"rendered":"\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1765803198012{margin-bottom: 0px !important;background-image: url(https:\/\/bapra.bg\/2026\/wp-content\/uploads\/2025\/12\/pink.jpg?id=14409) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1710763057783{padding-top: 120px !important;padding-bottom: 210px !important;}&#8221; mobile_padding_top=&#8221;100&#8243; mobile_padding_bottom=&#8221;150&#8243;]<div class=\"thegem-te-heading thegem-custom-6acc23d13bcb81262\" ><div id=\"thegem-heading-6acc23d13bc17\" class=\"thegem-heading thegem-custom-heading-6acc23d13bc0f6680 title-h1 vc_custom_1732532683748\" style=\"text-align: center;\" ><span class=\"colored\" style=\"color: #ffffff;\">\u041a\u0410\u0422\u0415\u0413\u041e\u0420\u0418\u0418<\/span><\/div><style type=\"text\/css\">#thegem-heading-6acc23d13bc17 {margin: 0;}#thegem-heading-6acc23d13bc17 {margin-left: auto; margin-right: auto;}#thegem-heading-6acc23d13bc17 > * {justify-content: center;}#thegem-heading-6acc23d13bc17 a:hover, #thegem-heading-6acc23d13bc17 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6acc23d13bc0f6680{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6acc23d13bc0f6680{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6acc23d13bc0f6680{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6acc23d13bc0f6680{position: relative !important;}}<\/style>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; custom_css_code=&#8221;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&#8221; thegem_row_overflow=&#8221;visible&#8221; css=&#8221;.vc_custom_1710849539953{margin-bottom: 0px !important;background-color: #f6f6f7 !important;}&#8221; z_index=&#8221;10&#8243;][vc_column css=&#8221;.vc_custom_1710763160945{padding-top: 0px !important;padding-bottom: 105px !important;}&#8221; tablet_padding_bottom=&#8221;90&#8243; mobile_padding_bottom=&#8221;70&#8243;][vc_row_inner css=&#8221;.vc_custom_1710762770925{margin-bottom: 0px !important;padding-right: 21px !important;padding-left: 21px !important;}&#8221;][vc_column_inner thegem_shadow_color=&#8221;rgba(0,0,0,0.11)&#8221; thegem_shaow_vertical=&#8221;0&#8243; thegem_shaow_blur=&#8221;29.5&#8243; thegem_shaow_spread=&#8221;0&#8243; thegem_enable_shadow=&#8221;true&#8221; css=&#8221;.vc_custom_1710857243405{margin-top: -130px !important;padding-top: 20px !important;padding-right: 50px !important;padding-bottom: 20px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221; tablet_margin_top=&#8221;-110&#8243; mobile_margin_top=&#8221;-90&#8243; tablet_padding_left=&#8221;30&#8243; tablet_padding_right=&#8221;30&#8243; mobile_padding_left=&#8221;21&#8243; mobile_padding_right=&#8221;21&#8243;][vc_tta_accordion style=&#8221;simple_solid&#8221; c_icon=&#8221;outlined_rounded&#8221; active_section=&#8221;255&#8243; thegem_top_spacing=&#8221;15&#8243; thegem_separator_color=&#8221;#f6f6f7&#8243; el_class=&#8221;custom-accordion&#8221;][vc_tta_section title=&#8221;1. \u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u043a\u044a\u043c \u043a\u0440\u0430\u0439\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438&#8221; tab_id=&#8221;1710761073931-7c743bae-10330a4e-feba&#8221;][vc_column_text css=&#8221;&#8221;]\u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u0430 \u0441\u0442\u043e\u043a\u0438 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438, \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0438 \u043a\u044a\u043c \u043a\u0440\u0430\u0439\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0438 \u0446\u0435\u043b\u044f\u0449\u0438 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u043d\u043e\u0441\u0442, \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 \u0438\u043b\u0438 \u0434\u0440\u0443\u0433 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u0435\u043d \u0435\u0444\u0435\u043a\u0442.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;2. \u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 (\u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044f \u0438 \u0431\u0440\u0430\u043d\u0434 \u043c\u0435\u043d\u0438\u0434\u0436\u043c\u044a\u043d\u0442)&#8221; tab_id=&#8221;1710761073959-77f2b7d7-ddb60a4e-feba&#8221;][vc_column_text css=&#8221;&#8221;]\u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430\u0449\u0438 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0438\u043b\u0438 \u043f\u043e\u0432\u0438\u0448\u0430\u0432\u0430\u0449\u0438 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0431\u0440\u0430\u043d\u0434\u0430 \u0441\u0440\u0435\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e\u0442\u043e.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;3. \u0421\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u043e \u0441\u044a\u0431\u0438\u0442\u0438\u0435 \u0438\u043b\u0438 \u043b\u0430\u043d\u0441\u0438\u0440\u0430\u043d\u0435&#8221; tab_id=&#8221;1710761205362-eee614b7-c1840a4e-feba&#8221;][vc_column_text css=&#8221;&#8221;]\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u043e \u0441\u044a\u0431\u0438\u0442\u0438\u0435, \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u043f\u0443\u0441\u043a\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043d\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430, \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0449\u0438 \u0446\u0435\u043b\u0435\u0432\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u043f\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0435\u043d, \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0430\u0449 \u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d \u043d\u0430\u0447\u0438\u043d.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;4. \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0430 \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u043d\u043e\u0441\u0442&#8221; tab_id=&#8221;1710761221159-582cb215-e3ac0a4e-feba&#8221;][vc_column_text css=&#8221;&#8221;]\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0438 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0438, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441\u044a\u0441 \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u043d\u043e\u0441\u0442 \u043a\u044a\u043c \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u0438\u043b\u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 \u0441 \u043a\u0430\u0443\u0437\u0430 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0441\u0444\u0435\u0440\u0438, \u0440\u0435\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u043e\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u043b\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;5. \u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0432 \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u0438\u044f \u0441\u0435\u043a\u0442\u043e\u0440&#8221; tab_id=&#8221;1710761234817-b2075c3d-88aa0a4e-feba&#8221;][vc_column_text css=&#8221;&#8221;]\u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0437\u0430 \u0438\u043b\u0438 \u043e\u0442 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u0441\u0442\u0432\u0435\u043d\u0438 \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0437\u0430 \u043f\u043e\u0432\u0438\u0448\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u043d\u043e\u0441\u0442\u0442\u0430 \u0438\u043b\u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442\u0442\u0430 \u043a\u044a\u043c \u0442\u0435\u043c\u0430 \u043e\u0442 \u0437\u043d\u0430\u0447\u0438\u043c \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u0440\u0435\u0441.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;6. \u0418\u043d\u0444\u043b\u0443\u0435\u043d\u0441\u044a\u0440 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f&#8221; tab_id=&#8221;1732533109491-e19ad13d-4098&#8243;][vc_column_text css=&#8221;&#8221;]\u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u0435\u043d \u043f\u0440\u043e\u0435\u043a\u0442 \u0438\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f, \u0432 \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u0435\u0434\u0438\u043d \u0438\u043b\u0438 \u043f\u043e\u0432\u0435\u0447\u0435 \u0438\u043d\u0444\u043b\u0443\u0435\u043d\u0441\u044a\u0440\u0438 \u043f\u043e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u0435\u043d, \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0430\u0449 \u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u0437\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u043d\u0435 \u0434\u043e \u0446\u0435\u043b\u0435\u0432\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0438 \u043f\u043e\u0441\u0442\u0438\u0433\u0430\u043d\u0435 \u043d\u0430 \u043e\u0442\u043b\u0438\u0447\u043d\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;7. \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u0440\u0430\u0431\u043e\u0442\u043e\u0434\u0430\u0442\u0435\u043b\u0441\u043a\u0430 \u043c\u0430\u0440\u043a\u0430&#8221; tab_id=&#8221;1732533204260-489a99a4-0e4d&#8221;][vc_column_text css=&#8221;&#8221;]\u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442 \u0437\u0430 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u043e\u0434\u0430\u0442\u0435\u043b\u0441\u043a\u0430 \u043c\u0430\u0440\u043a\u0430 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f (employer branding) \u0438\/\u0438\u043b\u0438 \u0437\u0430 \u043f\u0440\u0438\u0432\u043b\u0438\u0447\u0430\u043d\u0435 \u043d\u0430 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u0438 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0438.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;8. \u0412\u044a\u0442\u0440\u0435\u0448\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438&#8221; tab_id=&#8221;1732533248191-a19993b1-da1b&#8221;][vc_column_text css=&#8221;&#8221;]\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u0434\u0435\u0439\u043d\u043e\u0441\u0442, \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0430 \u043a\u044a\u043c \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0438\u0442\u0435 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u0438\/\u0438\u043b\u0438 \u043f\u043e\u0432\u0438\u0448\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0435\u043a\u0438\u043f\u0438\u0442\u0435.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;9. \u041a\u0440\u0438\u0437\u0438\u0441\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438&#8221; tab_id=&#8221;1732533297272-492d5292-e522&#8243;][vc_column_text css=&#8221;&#8221;]\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u043a\u0440\u0438\u0437\u0438\u0441\u043d\u0430 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u0438\u043b\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u043a\u0430\u043a\u0442\u043e \u0447\u0440\u0435\u0437 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u0434\u0435\u0439\u043d\u043e\u0441\u0442\u0438, \u0442\u0430\u043a\u0430 \u0438 \u043d\u0435\u0434\u043e\u043f\u0443\u0441\u043a\u0430\u043d\u0435 \u043d\u0430 \u0435\u0441\u043a\u0430\u043b\u0430\u0446\u0438\u044f \u0432 \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;10. \u0414\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d PR&#8221; tab_id=&#8221;1732533341155-13f5d0fb-c3c3&#8243;][vc_column_text css=&#8221;&#8221;]\u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f, \u0440\u0435\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0430 \u043d\u0430\u043f\u044a\u043b\u043d\u043e \u0438\u043b\u0438 \u043f\u043e\u0447\u0442\u0438 \u043d\u0430\u043f\u044a\u043b\u043d\u043e \u0432 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0441\u0440\u0435\u0434\u0430, \u0441 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0438\u0442\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043d\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\u0442\u0435, \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0430\u0442\u0430 \u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;11. \u041d\u0430\u0433\u0440\u0430\u0434\u0430 \u0437\u0430 PR \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u0438&#8221; tab_id=&#8221;1732533381604-f663a0e4-233b&#8221;][vc_column_text css=&#8221;&#8221;]\u0417\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u043d\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0438\u043b\u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438 \u0432 \u0435\u0434\u043d\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f, \u043a\u0430\u043a\u0442\u043e \u0438 \u0442\u0430\u043a\u0438\u0432\u0430 \u0441\u044a\u0441 \u0441\u043c\u0435\u043b\u0430 \u0438 \u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0438\u0442\u0435\u043b\u043d\u0430 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0430 \u0438\u0434\u0435\u044f \u0438\/\u0438\u043b\u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0449\u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 \u043f\u043e \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0435\u043d \u0438 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u0435\u043d \u043d\u0430\u0447\u0438\u043d.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;12. PR \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f, \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0449\u0430 AI \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f&#8221; tab_id=&#8221;1732533421533-0df57884-43e3&#8243;][vc_column_text css=&#8221;&#8221;]\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442 (AI) \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0437\u0430 \u0443\u0442\u0432\u044a\u0440\u0436\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0433\u044a\u0432\u043a\u0430\u0432\u0430\u0442\u0430 \u0438 \u0431\u044a\u0440\u0437\u0430 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u044f \u043d\u0430 PR \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435 \u043a\u044a\u043c \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column_inner][\/vc_row_inner]<div class=\"clearboth\"><\/div><style>#thegem-divider-6acc23d13bd37 {margin-top: 90px !important;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-divider-6acc23d13bd37 {margin-top: 70px !important;}}@media screen and (max-width: 767px) {#thegem-divider-6acc23d13bd37 {margin-top: 60px !important;}}<\/style><div id=\"thegem-divider-6acc23d13bd37\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"thegem-te-heading thegem-custom-6acc23d13be563243\" ><div id=\"thegem-heading-6acc23d13be27\" class=\"thegem-heading thegem-custom-heading-6acc23d13be2560 title-h4 vc_custom_1732533714882\" style=\"text-align: center;\" ><span>\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438, \u0432 \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0443\u0447\u0430\u0441\u0442\u0432\u0430\u0442 \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438:<\/span><\/div><style type=\"text\/css\">#thegem-heading-6acc23d13be27 {margin: 0;}#thegem-heading-6acc23d13be27 {margin-left: auto; margin-right: auto;}#thegem-heading-6acc23d13be27 > * {justify-content: center;}#thegem-heading-6acc23d13be27 a:hover, #thegem-heading-6acc23d13be27 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6acc23d13be2560{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6acc23d13be2560{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6acc23d13be2560{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6acc23d13be2560{position: relative !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-6acc23d13be92 {margin-top: 90px !important;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-divider-6acc23d13be92 {margin-top: 70px !important;}}@media screen and (max-width: 767px) {#thegem-divider-6acc23d13be92 {margin-top: 60px !important;}}<\/style><div id=\"thegem-divider-6acc23d13be92\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6acc23d13bea9 {margin-top: 90px !important;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-divider-6acc23d13bea9 {margin-top: 70px !important;}}@media screen and (max-width: 767px) {#thegem-divider-6acc23d13bea9 {margin-top: 60px !important;}}<\/style><div id=\"thegem-divider-6acc23d13bea9\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_row_inner css=&#8221;.vc_custom_1710762770925{margin-bottom: 0px !important;padding-right: 21px !important;padding-left: 21px !important;}&#8221;][vc_column_inner thegem_shadow_color=&#8221;rgba(0,0,0,0.11)&#8221; thegem_shaow_vertical=&#8221;0&#8243; thegem_shaow_blur=&#8221;29.5&#8243; thegem_shaow_spread=&#8221;0&#8243; thegem_enable_shadow=&#8221;true&#8221; css=&#8221;.vc_custom_1710857243405{margin-top: -130px !important;padding-top: 20px !important;padding-right: 50px !important;padding-bottom: 20px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221; tablet_margin_top=&#8221;-110&#8243; mobile_margin_top=&#8221;-90&#8243; tablet_padding_left=&#8221;30&#8243; tablet_padding_right=&#8221;30&#8243; mobile_padding_left=&#8221;21&#8243; mobile_padding_right=&#8221;21&#8243;][vc_tta_accordion style=&#8221;simple_solid&#8221; c_icon=&#8221;outlined_rounded&#8221; active_section=&#8221;255&#8243; thegem_top_spacing=&#8221;15&#8243; thegem_separator_color=&#8221;#f6f6f7&#8243; el_class=&#8221;custom-accordion&#8221;][vc_tta_section title=&#8221;1. ESG \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442&#8221; tab_id=&#8221;1732533520768-ec13ad0e-87d7&#8243;][vc_column_text css=&#8221;&#8221;]\u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u0437\u0430 \u043f\u043e\u0441\u0442\u0438\u0433\u0430\u043d\u0435 \u043d\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;2. \u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435&#8221; tab_id=&#8221;1732533520799-5d9d4c62-ff70&#8243;][vc_column_text css=&#8221;&#8221;]\u041f\u0440\u043e\u0435\u043a\u0442, \u0434\u043e\u043f\u0440\u0438\u043d\u0430\u0441\u044f\u0449 \u0437\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u043e\u0442\u043e \u0438 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0438 \u0438\u043b\u0438 \u0432\u044a\u043d\u0448\u043d\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0438.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;3. \u0418\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 \u0437\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 \u0437\u0430 \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0438 \u0438\u043b\u0438 \u0432\u044a\u043d\u0448\u043d\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0438&#8221; tab_id=&#8221;1732533520829-aaeba020-146f&#8221;][vc_column_text css=&#8221;&#8221;]\u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u0434\u0435\u0439\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u0442 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 \u0438\u043b\u0438 \u0443\u0432\u043b\u0438\u0447\u0430\u0442 \u0445\u043e\u0440\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u0438\u043b\u0438 \u043e\u0444\u043b\u0430\u0439\u043d.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column_inner][\/vc_row_inner]<div class=\"clearboth\"><\/div><style>#thegem-divider-6acc23d13bec4 {margin-top: 90px !important;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-divider-6acc23d13bec4 {margin-top: 70px !important;}}@media screen and (max-width: 767px) {#thegem-divider-6acc23d13bec4 {margin-top: 60px !important;}}<\/style><div id=\"thegem-divider-6acc23d13bec4\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"thegem-te-heading thegem-custom-6acc23d13bf987468\" ><div id=\"thegem-heading-6acc23d13bf78\" class=\"thegem-heading thegem-custom-heading-6acc23d13bf779564 title-h4 vc_custom_1732534114893\" style=\"text-align: center;\" ><span>\u0413\u043e\u043b\u0435\u043c\u0438 \u0411\u0410\u041f\u0420\u0410 \u043d\u0430\u0433\u0440\u0430\u0434\u0438<\/span><\/div><style type=\"text\/css\">#thegem-heading-6acc23d13bf78 {margin: 0;}#thegem-heading-6acc23d13bf78 {margin-left: auto; margin-right: auto;}#thegem-heading-6acc23d13bf78 > * {justify-content: center;}#thegem-heading-6acc23d13bf78 a:hover, #thegem-heading-6acc23d13bf78 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6acc23d13bf779564{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6acc23d13bf779564{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6acc23d13bf779564{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6acc23d13bf779564{position: relative !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-6acc23d13bfc6 {margin-top: 90px !important;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-divider-6acc23d13bfc6 {margin-top: 70px !important;}}@media screen and (max-width: 767px) {#thegem-divider-6acc23d13bfc6 {margin-top: 60px !important;}}<\/style><div id=\"thegem-divider-6acc23d13bfc6\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6acc23d13bfda {margin-top: 90px !important;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-divider-6acc23d13bfda {margin-top: 70px !important;}}@media screen and (max-width: 767px) {#thegem-divider-6acc23d13bfda {margin-top: 60px !important;}}<\/style><div id=\"thegem-divider-6acc23d13bfda\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_row_inner css=&#8221;.vc_custom_1710762770925{margin-bottom: 0px !important;padding-right: 21px !important;padding-left: 21px !important;}&#8221;][vc_column_inner thegem_shadow_color=&#8221;rgba(0,0,0,0.11)&#8221; thegem_shaow_vertical=&#8221;0&#8243; thegem_shaow_blur=&#8221;29.5&#8243; thegem_shaow_spread=&#8221;0&#8243; thegem_enable_shadow=&#8221;true&#8221; css=&#8221;.vc_custom_1710857243405{margin-top: -130px !important;padding-top: 20px !important;padding-right: 50px !important;padding-bottom: 20px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221; tablet_margin_top=&#8221;-110&#8243; mobile_margin_top=&#8221;-90&#8243; tablet_padding_left=&#8221;30&#8243; tablet_padding_right=&#8221;30&#8243; mobile_padding_left=&#8221;21&#8243; mobile_padding_right=&#8221;21&#8243;][vc_tta_accordion style=&#8221;simple_solid&#8221; c_icon=&#8221;outlined_rounded&#8221; active_section=&#8221;255&#8243; thegem_top_spacing=&#8221;15&#8243; thegem_separator_color=&#8221;#f6f6f7&#8243; el_class=&#8221;custom-accordion&#8221;][vc_tta_section title=&#8221;1. \u041d\u0430\u0433\u0440\u0430\u0434\u0430 \u201e\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0430 \u0433\u043e\u0434\u0438\u043d\u0430\u0442\u0430\u201c&#8221; tab_id=&#8221;1732534283294-b885c396-3cae&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;2. \u041d\u0430\u0433\u0440\u0430\u0434\u0430 \u201ePR \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u043d\u0430 \u0433\u043e\u0434\u0438\u043d\u0430\u0442\u0430\u201c&#8221; tab_id=&#8221;1732534283324-cb62dee4-bff7&#8243;][\/vc_tta_section][vc_tta_section title=&#8221;3. \u041d\u0430\u0433\u0440\u0430\u0434\u0430 \u201e\u0418\u0437\u0433\u0440\u044f\u0432\u0430\u0449\u0430 \u0437\u0432\u0435\u0437\u0434\u0430\u201c&#8221; tab_id=&#8221;1732534283359-708799be-d075&#8243;][vc_column_text css=&#8221;&#8221;]\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0442\u0430 \u0446\u0435\u043b\u0438 \u0434\u0430 \u043e\u0442\u043b\u0438\u0447\u0438 \u043c\u043b\u0430\u0434\u0438\u0442\u0435 \u0442\u0430\u043b\u0430\u043d\u0442\u0438 \u0441 \u0434\u043e \u0442\u0440\u0438 \u0433\u043e\u0434\u0438\u043d\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043e\u043f\u0438\u0442 \u0432 PR \u0430\u0433\u0435\u043d\u0446\u0438\u0438\u0442\u0435 \u043f\u0440\u0435\u0437 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\/\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f, \u0432 \u043a\u043e\u044f\u0442\u043e \u0441\u0430 \u0438\u043c\u0430\u043b\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u043e \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u043e\u0442 \u0438\u0437\u043c\u0438\u0441\u043b\u044f\u043d\u0435 \u0434\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0438\u0434\u0435\u044f\u0442\u0430.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column_inner][\/vc_row_inner]<div class=\"clearboth\"><\/div><style>#thegem-divider-6acc23d13bfea {margin-top: 90px !important;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-divider-6acc23d13bfea {margin-top: 70px !important;}}@media screen and (max-width: 767px) {#thegem-divider-6acc23d13bfea {margin-top: 60px !important;}}<\/style><div id=\"thegem-divider-6acc23d13bfea\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"thegem-te-heading thegem-custom-6acc23d13c0b22763\" ><div id=\"thegem-heading-6acc23d13c096\" class=\"thegem-heading thegem-custom-heading-6acc23d13c0952287 title-h4 vc_custom_1765795825020\" style=\"text-align: center;\" ><span>\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u043da \u0411\u0410\u041f\u0420\u0410 \u043d\u0430\u0433\u0440\u0430\u0434a<\/span><\/div><style type=\"text\/css\">#thegem-heading-6acc23d13c096 {margin: 0;}#thegem-heading-6acc23d13c096 {margin-left: auto; margin-right: auto;}#thegem-heading-6acc23d13c096 > * {justify-content: center;}#thegem-heading-6acc23d13c096 a:hover, #thegem-heading-6acc23d13c096 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6acc23d13c0952287{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6acc23d13c0952287{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6acc23d13c0952287{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6acc23d13c0952287{position: relative !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-6acc23d13c0d6 {margin-top: 90px !important;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-divider-6acc23d13c0d6 {margin-top: 70px !important;}}@media screen and (max-width: 767px) {#thegem-divider-6acc23d13c0d6 {margin-top: 60px !important;}}<\/style><div id=\"thegem-divider-6acc23d13c0d6\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6acc23d13c0e8 {margin-top: 90px !important;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-divider-6acc23d13c0e8 {margin-top: 70px !important;}}@media screen and (max-width: 767px) {#thegem-divider-6acc23d13c0e8 {margin-top: 60px !important;}}<\/style><div id=\"thegem-divider-6acc23d13c0e8\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_row_inner css=&#8221;.vc_custom_1710762770925{margin-bottom: 0px !important;padding-right: 21px !important;padding-left: 21px !important;}&#8221;][vc_column_inner thegem_shadow_color=&#8221;rgba(0,0,0,0.11)&#8221; thegem_shaow_vertical=&#8221;0&#8243; thegem_shaow_blur=&#8221;29.5&#8243; thegem_shaow_spread=&#8221;0&#8243; thegem_enable_shadow=&#8221;true&#8221; css=&#8221;.vc_custom_1710857243405{margin-top: -130px !important;padding-top: 20px !important;padding-right: 50px !important;padding-bottom: 20px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221; tablet_margin_top=&#8221;-110&#8243; mobile_margin_top=&#8221;-90&#8243; tablet_padding_left=&#8221;30&#8243; tablet_padding_right=&#8221;30&#8243; mobile_padding_left=&#8221;21&#8243; mobile_padding_right=&#8221;21&#8243;][vc_column_text css=&#8221;&#8221;]\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u0430\u0442\u0430 \u043d\u0430\u0433\u0440\u0430\u0434\u0430 \u043d\u0430 \u0411\u0410\u041f\u0420\u0410 \u0435 \u043d\u043e\u0432\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f, \u043f\u043e \u0441\u043b\u0443\u0447\u0430\u0439 25 \u0433\u043e\u0434\u0438\u043d\u0438 \u0411\u0410\u041f\u0420\u0410, \u0432 \u043a\u043e\u044f\u0442\u043e \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0441\u044a\u0441 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u043e\u0441\u0442 \u043c\u0430\u0441\u043e\u0432\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 PR \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0443\u0447\u0430\u0441\u0442\u0432\u0430\u0442 \u043a\u0430\u0442\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u0442 \u0438\u0434\u0435\u044f \u0437\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u043f\u043e\u0440\u0435\u0434 \u0437\u0430\u0434\u0430\u043d\u0438\u0435. \u041e\u0442\u0431\u043e\u0440\u044a\u0442-\u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u043d\u0435 \u0434\u044a\u043b\u0436\u0438 \u0442\u0430\u043a\u0441\u0430 \u0437\u0430 \u0443\u0447\u0430\u0441\u0442\u0438\u0435.<\/p>\n<p>\u0423\u0441\u043b\u043e\u0432\u0438\u044f \u0437\u0430 \u0443\u0447\u0430\u0441\u0442\u0438\u0435:<\/p>\n<ul>\n<li>\u0415\u043a\u0438\u043f \u043e\u0442 3 \u0434\u043e 4 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0430 \u0432 \u043e\u0442\u0431\u043e\u0440<\/li>\n<li>\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0438\u0434\u0435\u044f \u0438 \u043f\u043b\u0430\u043d \u0437\u0430 \u043d\u0435\u0439\u043d\u0430\u0442\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u0431\u0430\u0437\u0430 \u0437\u0430\u0434\u0430\u043d\u0438\u0435, \u043a\u043e\u0435\u0442\u043e \u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u043e \u043e\u0442 \u0411\u0410\u041f\u0420\u0410<\/li>\n<li>\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0435\u043d\u0430\u0442\u0430 \u0438\u0434\u0435\u044f \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0432\u043a\u043b\u044e\u0447\u0432\u0430 \u0441\u043b\u0435\u0434\u043d\u0430\u0442\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f:<br \/>\n\u25cb <strong>I. \u0414\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c;<\/strong><br \/>\n\u25cb <strong>II. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u0434\u0445\u043e\u0434 \u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435<\/strong> \u2013 \u0446\u0435\u043b\u0438, \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u044f, \u043f\u0443\u0431\u043b\u0438\u043a\u0438, \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u044f, \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u0438, \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0438 \u0437\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 \u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430;<br \/>\n\u25cb <strong>III. \u0418\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0430<\/strong> \u2013 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f, \u043f\u0435\u0440\u0438\u043e\u0434\u0438 \u043d\u0430 \u0440\u0430\u0437\u0433\u0440\u044a\u0449\u0430\u043d\u0435 \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430, \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e\u0441\u0442;<br \/>\n\u25cb <strong>IV. \u041e\u0447\u0430\u043a\u0432\u0430\u043d\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438.<\/strong><\/li>\n<li>\u0418\u0434\u0435\u044f\u0442\u0430 \u0438 \u043d\u0435\u0439\u043d\u0430\u0442\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0430 \u043e\u043f\u0438\u0441\u0430\u043d\u0438 \u0441\u043f\u0440\u044f\u043c\u043e \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0438\u0442\u0435 \u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0442\u0430 \u0437\u0430 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432 BAPRA Bright Awards \u0438 \u0434\u0430 \u0441\u043b\u0435\u0434\u0432\u0430\u0442 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0438\u0442\u0435 \u0437\u0430 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0432\u044a\u0432 \u0432\u0441\u044f\u043a\u0430 \u0441\u0435\u043a\u0446\u0438\u044f.<\/li>\n<\/ul>\n<p>\u0417\u0430\u044f\u0432\u0438\u043b\u0438\u0442\u0435 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u043e\u0442\u0431\u043e\u0440\u0438 \u0449\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u0437\u0430\u0434\u0430\u043d\u0438\u0435\u0442\u043e \u0434\u043e 3 \u0434\u043d\u0438 \u0441\u043b\u0435\u0434 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u043e\u0442 \u0438\u043c\u0435\u0439\u043b \u0430\u0434\u0440\u0435\u0441 <a href=\"mailto:office@bapra.bg\" target=\"_blank\" rel=\"noopener\">office@bapra.bg<\/a>.<\/p>\n<p>\u0412 \u0442\u0430\u0437\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u0436\u0443\u0440\u0438\u0442\u043e \u0449\u0435 \u043e\u0442\u043b\u0438\u0447\u0438 \u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u0438 \u0432 \u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 &#8211; \u0437\u043b\u0430\u0442\u043e, \u0441\u0440\u0435\u0431\u0440\u043e \u0438 \u0431\u0440\u043e\u043d\u0437.<\/p>\n<p>\u041e\u0442\u0431\u043e\u0440\u044a\u0442, \u043a\u043e\u0439\u0442\u043e \u0435 \u043e\u0442\u043b\u0438\u0447\u0435\u043d \u0441\u044a\u0441 \u201c\u0417\u043b\u0430\u0442\u043e\u201d \u0449\u0435 \u043f\u043e\u043b\u0443\u0447\u0438 \u0435\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u0430 \u043f\u0430\u0440\u0438\u0447\u043d\u0430 \u043d\u0430\u0433\u0440\u0430\u0434\u0430 \u043e\u0442 \u0411\u0410\u041f\u0420\u0410 \u0432 \u0440\u0430\u0437\u043c\u0435\u0440 \u043d\u0430 1000 EUR, \u043a\u043e\u044f\u0442\u043e \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u0432\u0430\u0449\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u0442\u043e \u0441\u0438 \u0432 PR \u0438 \u043c\u0430\u0441\u043e\u0432\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438. \u0412 \u043f\u0435\u0440\u0438\u043e\u0434 \u0434\u043e \u0435\u0434\u043d\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \u0441\u043b\u0435\u0434 \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u0430\u0440\u0438\u0447\u043d\u0430\u0442\u0430 \u043d\u0430\u0433\u0440\u0430\u0434\u0430, \u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0442 \u0440\u0430\u0437\u0445\u043e\u0434\u043e\u043e\u043f\u0440\u0430\u0432\u0434\u0430\u0442\u0435\u043b\u043d\u0438 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438 \u0437\u0430 \u0446\u0435\u043b\u0435\u043e\u0432\u043e\u0442\u043e \u045d \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1765803198012{margin-bottom: 0px !important;background-image: url(https:\/\/bapra.bg\/2026\/wp-content\/uploads\/2025\/12\/pink.jpg?id=14409) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1710763057783{padding-top: 120px !important;padding-bottom: 210px !important;}&#8221; mobile_padding_top=&#8221;100&#8243;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13484","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/pages\/13484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/comments?post=13484"}],"version-history":[{"count":27,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/pages\/13484\/revisions"}],"predecessor-version":[{"id":14411,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/pages\/13484\/revisions\/14411"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media?parent=13484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}