{"id":14593,"date":"2026-03-25T10:02:48","date_gmt":"2026-03-25T08:02:48","guid":{"rendered":"https:\/\/bapra.bg\/2026\/?p=14593"},"modified":"2026-03-25T10:02:48","modified_gmt":"2026-03-25T08:02:48","slug":"mastercard-day-x-drob-chilli-the-cashback-collaboration","status":"publish","type":"post","link":"https:\/\/bapra.bg\/2026\/mastercard-day-x-drob-chilli-the-cashback-collaboration\/","title":{"rendered":"All Channels Group"},"content":{"rendered":"<h4>Mastercard Day \u00d7 Drob &amp; Chilli: The Cashback Collaboration<\/h4>\n<p>Mastercard Day offers 10% cashback every Tuesday in restaurants, bars and food delivery &#8211; both in Bulgaria and abroad. But financial mechanics alone don\u2019t drive behavior. Experiences do.<\/p>\n<p>To turn Mastercard Day from a recurring discount into a recurring ritual, we partnered with Bulgaria\u2019s leading foodie podcast, Drob &amp; Chilli, and built a culinary storytelling trilogy where Tuesday became a reason to explore.<\/p>\n<p>The collaboration unfolded across three immersive audio-video experiences: a spontaneous cross-border road trip to Thessaloniki; a two-part deep dive into fine-dining Bulgarian terroir restaurant ONA; and an episode at the amazing Zornitza Estate. Both ONA and Zornitza are part of the JRE (Jeunes Restaurateurs) network, where Mastercard is a key partner in Bulgaria.<\/p>\n<p>Instead of explaining the offer, the hosts lived it &#8211; registering for Mastercard Day, paying exclusively with Mastercard, and naturally embedding the cashback mechanic into real food culture. To reinforce the weekly behavior loop, we also launched Patreon-only \u201cCashback Episodes\u201d released specifically on Tuesdays.<\/p>\n<p>The campaign delivered strong depth and scale: over 7,900 Spotify plays, 3,600+ consumption hours, and exceptional retention for long-form audio, with up to 59% completion on nearly two-hour episodes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mastercard Day \u00d7 Drob &amp; Chilli: The Cashback Collaboration Mastercard Day offers 10% cashback every Tuesday in restaurants, bars and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-14593","post","type-post","status-publish","format-standard","has-post-thumbnail","category-1-consumer-communications"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/comments?post=14593"}],"version-history":[{"count":1,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14593\/revisions"}],"predecessor-version":[{"id":14594,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14593\/revisions\/14594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media\/14389"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media?parent=14593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/categories?post=14593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/tags?post=14593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}