In 2025 our work with Novartis reached another level. Based on our years-long partnership and mutual trust, we were able to step up the challenges and touch many more topics and issues that are worth speaking of. Usually the strong period for Novartis communications was in the autumn, when two emblematic pharmacology campaigns are taking place. We pushed forward and produce even more emblematic campaigns, covering new areas – genetic cardio factor LP(a) in the spring; prostatic cancer awareness campaign during Movember and dermatology urticaria awareness campaign throughout the whole year.<\/p>\n
This allowed to not only improve the brand reputation of our client Novartis, but also contribute in meaningful way to society. Second edition of “Hearts that Speak”; third edition of “Time is Life”; first edition for \u201cCheck your prostate: Simple Task\u201d (\u041f\u0440\u043e\u0432\u0435\u0440\u0438 \u043f\u0440\u043e\u0441\u0442\u0430\u0442\u0430: \u041f\u0440\u043e\u0441\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430) and first edition of \u201cLP(a) – a small particle with big implications for the heart\u201d were designed to increase level of public health literacy, establishing how pharmaceutical brand connects with people.<\/p>\n
Goal of each of the campaigns – tackle relevant for Bulgaria issues with a multi-channel approach, using powerful patient testimonials and expert-led content, while pushing disease awareness and prevention. With credibility, innovation and social responsibility, these projects effectively helped us position Novartis at the forefront of the industry, with demonstrated concern for Bulgarian citizens’ wellbeing.<\/p>\n","protected":false},"excerpt":{"rendered":"
Novartis Bulgaria | Information & Prevention Campaigns 2025 In 2025 our work with Novartis reached another level. Based on our…<\/p>\n","protected":false},"author":1,"featured_media":14389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-14658","post","type-post","status-publish","format-standard","has-post-thumbnail","category-2-corporate-communications-reputation-and-brand-management"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/comments?post=14658"}],"version-history":[{"count":1,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14658\/revisions"}],"predecessor-version":[{"id":14659,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14658\/revisions\/14659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media\/14389"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media?parent=14658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/categories?post=14658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/tags?post=14658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}