Hey, you look so young! Isn\u2019t that nice to hear? People, especially women, often place high emotional value on being perceived as younger than their actual age. It conveys vitality and a fresh appearance, making it one of the most powerful compliments in skincare.<\/p>\n
However, they are probably not buying it just yet. For years, the skincare industry has been flooded with marketing fluff and bold promises. Hello, is anyone there? When it comes to the anti-aging topic, often it\u2019s like marketers are talking to a wall.<\/p>\n
At the same time, how women buy beauty products has changed dramatically. Today, insecurity no longer drives purchase decisions. Women seek products that make them feel confident. With the launch of NIVEA\u2019s innovative anti-age serum, there was a big question to answer:<\/p>\n
How can we reshape the way we talk about aging?<\/p>\n
We opened a time capsule. Using cutting-edge technology, projection mapping and holographic illusions, we created an immersive and surreal space with a series of captivating experiences. We said: Forget going back. This is about going forward \u2013 bravely and unapologetically.<\/p>\n
Did we state consumers turned out anti-age messaging? Not anymore: When the message resonates, they react. And the results prove it. For 11 weeks straight, the NIVEA Cellular Epigenetics Serum was #1 best-selling drugstore serum in Bulgaria.<\/p>\n
Some 50 media & influencers involved at launch. 220+ SM posts and articles. 1M+ reach. The time capsule is open. Are you ready to hop in?<\/p>\n","protected":false},"excerpt":{"rendered":"
The Time Capsule of NIVEA: Launch of the First-Ever Celular Epigenetics Serum Hey, you look so young! Isn\u2019t that nice…<\/p>\n","protected":false},"author":1,"featured_media":14389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14671","post","type-post","status-publish","format-standard","has-post-thumbnail","category-3-event-or-launch"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/comments?post=14671"}],"version-history":[{"count":1,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14671\/revisions"}],"predecessor-version":[{"id":14672,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14671\/revisions\/14672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media\/14389"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media?parent=14671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/categories?post=14671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/tags?post=14671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}