The Awakeners\u2019 Team was a pro-bono PR-led special event for Teach for Bulgaria Foundation that turned Nov 1st, Bulgarian national Awakeners\u2019 Day, into a live, participatory launch for modern education. We created Bulgaria\u2019s first charity gaming football tournament in a localized EA Sports FC mod powered by AI-generated historic Awakeners.<\/p>\n
The campaign goal was to turn Bulgarian Awakeners\u2019 Day (Nov 1) into the launch of a live, tech-powered team experience\u2014culminating in the Nov 22 charity tournament\u2014that makes education feel joinable and converts passive respect into real participation (watch, wear, donate) for better schools.<\/p>\n
The launch was built around a single event moment: a 5-hour live tournament where public figures and creators played on stream alongside AI-recreated Awakeners\u2014while audiences joined in real time through watching, donating, and buying the team jersey as a badge of belonging.<\/p>\n
The event format made the cause instantly understandable and highly \u201cbroadcastable\u201d\u2014turning an awareness message into a shared cultural moment with measurable participation and earned media momentum.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Awakeners’ Team The Awakeners\u2019 Team was a pro-bono PR-led special event for Teach for Bulgaria Foundation that turned Nov…<\/p>\n","protected":false},"author":1,"featured_media":14389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14709","post","type-post","status-publish","format-standard","has-post-thumbnail","category-3-event-or-launch"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/comments?post=14709"}],"version-history":[{"count":1,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14709\/revisions"}],"predecessor-version":[{"id":14710,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14709\/revisions\/14710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media\/14389"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media?parent=14709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/categories?post=14709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/tags?post=14709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}