{"id":14765,"date":"2026-03-25T13:30:37","date_gmt":"2026-03-25T11:30:37","guid":{"rendered":"https:\/\/bapra.bg\/2026\/?p=14765"},"modified":"2026-03-25T13:30:37","modified_gmt":"2026-03-25T11:30:37","slug":"philips-home-living-bulgaria-traditional-flavors-modernly-made","status":"publish","type":"post","link":"https:\/\/bapra.bg\/2026\/philips-home-living-bulgaria-traditional-flavors-modernly-made\/","title":{"rendered":"All Channels Group"},"content":{"rendered":"<h4>Philips Home Living Bulgaria &#8211; Traditional Flavors. Modernly Made.<\/h4>\n<p>In Bulgaria, food is heritage. Every family has a notebook of grandma\u2019s recipes that is passed down from generation to generation.<\/p>\n<p>Philips needed to promote the Airfryer 7000 and its 30-day trial program, proving that healthy family cooking can be practical without sacrificing taste.<\/p>\n<p>Instead of challenging tradition, we embraced it.<\/p>\n<p>We flipped a familiar Bulgarian phrase &#8211; \u201c\u0411\u0430\u0431\u0430 \u0442\u0438 \u0446\u044f\u043b \u0436\u0438\u0432\u043e\u0442\u201d (\u201cYour grandma\u2019s been doing it forever\u201d), often used to mock modern appliances. Our idea: Grandma\u2019s recipes are untouchable. But they work beautifully in the Airfryer as well, making them healthier.<\/p>\n<p>Influencers recreated iconic family dishes like musaka, banitsa, meatballs and patatnik, using the Airfryer in real home kitchens over 30 days. The product was tested against the highest possible standard: family taste.<\/p>\n<p>The campaign transformed a kitchen appliance into a cultural conversation and delivered 279,698 reach plus significant organic content beyond contractual deliverables.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Philips Home Living Bulgaria &#8211; Traditional Flavors. Modernly Made. In Bulgaria, food is heritage. Every family has a notebook of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14765","post","type-post","status-publish","format-standard","has-post-thumbnail","category-6-influencer-marketing"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/comments?post=14765"}],"version-history":[{"count":1,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14765\/revisions"}],"predecessor-version":[{"id":14766,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14765\/revisions\/14766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media\/14389"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media?parent=14765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/categories?post=14765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/tags?post=14765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}