{"id":14784,"date":"2026-03-25T13:44:07","date_gmt":"2026-03-25T11:44:07","guid":{"rendered":"https:\/\/bapra.bg\/2026\/?p=14784"},"modified":"2026-03-25T13:44:14","modified_gmt":"2026-03-25T11:44:14","slug":"chief-sleep-officer-3","status":"publish","type":"post","link":"https:\/\/bapra.bg\/2026\/chief-sleep-officer-3\/","title":{"rendered":"proof."},"content":{"rendered":"<h4>Chief Sleep Officer<\/h4>\n<p>In Bulgaria, sleep has long been seen as a weakness rather than a necessity. Generations grew up believing that rest means lost time, while exhaustion became a badge of honor. For isleep, a Bulgarian brand for mattresses and sleep products, this cultural mindset was not just a social issue, but a barrier to meaningful brand relevance.<\/p>\n<p>Instead of talking about products, isleep decided to change the national conversation. The brand created a role that had never existed before: Chief Sleep Officer. To make the message credible, isleep appointed Olympic sprinter Ivet Lalova \u2014 a symbol of discipline, performance and recovery \u2014 proving that even elite athletes rely on quality rest to stay strong.<\/p>\n<p>Launched on World Sleep Day, the appointment instantly sparked nationwide attention and turned sleep into a public topic discussed across media, social platforms, podcasts and expert forums. What started as a symbolic role became a movement that reframed sleep from laziness into strength.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chief Sleep Officer In Bulgaria, sleep has long been seen as a weakness rather than a necessity. Generations grew up&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14784","post","type-post","status-publish","format-standard","has-post-thumbnail","category-6-influencer-marketing"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/comments?post=14784"}],"version-history":[{"count":1,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14784\/revisions"}],"predecessor-version":[{"id":14785,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14784\/revisions\/14785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media\/14389"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media?parent=14784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/categories?post=14784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/tags?post=14784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}