Imagine being able to watch your favourite show or sports game wherever you are \u2013 at the seaside, deep in the mountains, at a picnic or barbecue with friends, when having a bath or simply while you\u2019re moving everywhere around your home. We\u2019ve got you covered – and we\u2019ve made it effortless.<\/p>\n
In a market dominated by global tech giants, we launched a whole new brand \u2013 METZ, and its iconic portable TV in Bulgaria not through traditional advertising, but through trust. Our influencer-led PR strategy combined earned and paid media, authentic UGC creator collaborations and a branded thematic discussion in BG-Mamma – the country\u2019s largest and most influential forum.<\/p>\n
Instead of pushing messages, we sparked conversations. Real users, internal influencers and creators tested the product in everyday scenarios – from family movie nights, across outdoor fishing, to small-space living – sharing honest reviews, demonstrating genuine use cases and engaging directly with potential buyers. Media coverage built credibility, creators demonstrated lifestyle integration and the forum transformed into a dynamic peer-review ecosystem where trust drove consideration.<\/p>\n
The result: METZ Portable TV entered the Bulgarian market not just as a product launch, but as a trusted, recommended solution \u2014 validated by media, amplified by influencers and endorsed by real consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"
METZ Bulgaria | Portable TV campaign Imagine being able to watch your favourite show or sports game wherever you are…<\/p>\n","protected":false},"author":1,"featured_media":14389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14786","post","type-post","status-publish","format-standard","has-post-thumbnail","category-6-influencer-marketing"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/comments?post=14786"}],"version-history":[{"count":1,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14786\/revisions"}],"predecessor-version":[{"id":14787,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14786\/revisions\/14787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media\/14389"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media?parent=14786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/categories?post=14786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/tags?post=14786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}