{"id":14844,"date":"2026-03-25T17:31:16","date_gmt":"2026-03-25T15:31:16","guid":{"rendered":"https:\/\/bapra.bg\/2026\/?p=14844"},"modified":"2026-03-25T17:31:16","modified_gmt":"2026-03-25T15:31:16","slug":"off-the-record","status":"publish","type":"post","link":"https:\/\/bapra.bg\/2026\/off-the-record\/","title":{"rendered":"proof."},"content":{"rendered":"<h4>Off The Record<\/h4>\n<p>Burgasko is a beer brand intrinsically linked to the sea and the feeling of summer. When the brand launched a new brand equity film, the original song composed for the campaign unexpectedly triggered massive online curiosity. Viewers assumed it was a well-known track and began searching for it across Shazam, Reddit, and social media, trying to identify the song.<\/p>\n<p>Instead of simply revealing the title, Burgasko turned this spontaneous behavior into a Digital PR opportunity. The brand officially released the song as a standalone single, in collaboration with its composer, Kaloyan Dimitrov. What started as a campaign soundtrack became a searchable, shareable cultural asset\u2014transforming every Shazam into earned media and turning the track into the unofficial anthem of Summer 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Off The Record Burgasko is a beer brand intrinsically linked to the sea and the feeling of summer. When the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-14844","post","type-post","status-publish","format-standard","has-post-thumbnail","category-10-digital-pr"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/comments?post=14844"}],"version-history":[{"count":1,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14844\/revisions"}],"predecessor-version":[{"id":14845,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14844\/revisions\/14845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media\/14389"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media?parent=14844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/categories?post=14844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/tags?post=14844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}