{"id":14863,"date":"2026-03-25T17:46:59","date_gmt":"2026-03-25T15:46:59","guid":{"rendered":"https:\/\/bapra.bg\/2026\/?p=14863"},"modified":"2026-03-25T17:47:29","modified_gmt":"2026-03-25T15:47:29","slug":"the-awakeners-team-4","status":"publish","type":"post","link":"https:\/\/bapra.bg\/2026\/the-awakeners-team-4\/","title":{"rendered":"Publicis Groupe Bulgaria"},"content":{"rendered":"<h4>The Awakeners&#8217; Team<\/h4>\n<p>The Awakeners\u2019 Team is a pro-bono, integrated PR, digital, and gaming campaign for Teach For Bulgaria (Zaedno v chas Foundation) by Publicis Groupe Bulgaria (Digitas and MSL).<\/p>\n<p>The campaign transformed Nov 1st &#8211; Bulgarian Awakeners\u2019 Day from a symbolic commemoration into a participation event for modern education: a first-of-its-kind charity gaming tournament for education in Bulgaria, powered by AI-generated historical \u201cplayers\u201d and a localised football-game mod where national Awakeners compete as a real team.<\/p>\n<p>Instead of asking people to \u201csupport education\u201d (abstract, systemic), we invited them to join a team &#8211; through buying the team jersey or watching and donating live in-stream.<\/p>\n<p>The result was a fast cultural breakthrough: in one month the campaign reached 4 000 000 people, delivered EUR 750 000 M earned media value with 0 paid PR budget, and produced record attention for the foundation, including 1 500 000 YouTube views in 3 weeks &#8211; equal to the channel\u2019s previous 5 years combined.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Awakeners&#8217; Team The Awakeners\u2019 Team is a pro-bono, integrated PR, digital, and gaming campaign for Teach For Bulgaria (Zaedno&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-14863","post","type-post","status-publish","format-standard","has-post-thumbnail","category-11-innovation-pr-award"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/comments?post=14863"}],"version-history":[{"count":1,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14863\/revisions"}],"predecessor-version":[{"id":14864,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14863\/revisions\/14864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media\/14389"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media?parent=14863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/categories?post=14863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/tags?post=14863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}