{"id":14954,"date":"2026-03-26T10:26:56","date_gmt":"2026-03-26T08:26:56","guid":{"rendered":"https:\/\/bapra.bg\/2026\/?p=14954"},"modified":"2026-03-26T10:26:56","modified_gmt":"2026-03-26T08:26:56","slug":"finance-under-ctrl-2","status":"publish","type":"post","link":"https:\/\/bapra.bg\/2026\/finance-under-ctrl-2\/","title":{"rendered":"Proximity and Digital ID"},"content":{"rendered":"<h4>Finance under CTRL<\/h4>\n<p><em><strong>Finances under CTRL<\/strong><\/em> is a digital financial literacy campaign by Postbank addressing the <strong>growing social issue: online fraud targeting young people.<\/strong> When scams start to look like entertainment, awareness becomes a matter of public responsibility.<\/p>\n<p><strong>Targeting audiences aged 15-29,<\/strong> the campaign spoke in their native digital language &#8211; <strong>without preaching or fear tactics, but through humor, dynamic video formats, interactive content and authentic storytelling<\/strong> to communicate in a way that felt native to Meta and TikTok. The goal was not simply to warn, but <strong>to build critical thinking<\/strong> and protective financial behavior. The campaign surpassed its initial targets and delivered impact beyond the digital space, proving that relevant communication can drive real-world behavioral change.<\/p>\n<p><em><strong>Finances under CTRL<\/strong><\/em> demonstrates how corporate responsibility can translate into measurable and lasting social impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finance under CTRL Finances under CTRL is a digital financial literacy campaign by Postbank addressing the growing social issue: online&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-14954","post","type-post","status-publish","format-standard","has-post-thumbnail","category-16-campaign-of-the-year-award"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/comments?post=14954"}],"version-history":[{"count":1,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14954\/revisions"}],"predecessor-version":[{"id":14955,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/posts\/14954\/revisions\/14955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media\/14389"}],"wp:attachment":[{"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/media?parent=14954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/categories?post=14954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bapra.bg\/2026\/wp-json\/wp\/v2\/tags?post=14954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}