BAPRA and BACC signed a memorandum aimed at developing the communication landscape and enhancing collaboration with content creators

BAPRA and its Management Board organized a meeting with the newly established industry association – BACC (Bulgarian Association of Content Creators) – with the aim of learning more about BACC's plans and direction, as well as presenting BAPRA’s activities and its initiatives for developing the influencer environment. Both organizations expressed readiness for joint efforts toward the sustainable development of the ecosystem of communication professionals and content creators. To that end, they signed a memorandum of cooperationto work together on establishing ethical and professional standards for working with content creators, as well as advancing best practices in influencer marketingwhich BAPRA is developing in collaboration with IAB Bulgaria.