On March 6, 2026 in Sofia Bulgarian Association of PR Agencies (BAPRA) signed Memorandum of Cooperation and Partnership with:
- Interactive Advertising Bureau Bulgaria Association (IAB)
- Bulgarian Association of Communication Agencies (BACA)
- Bulgarian Public Relations Society (BDVO)
The Memorandum creates a framework for long-term partnership between leading professional organizations for the purpose of sustainable development of the communications sector in Bulgaria.
The Parties share the understanding that the communications industry should be recognized as stratigic sector contributing to the economy, innovation, public trust and democratic development.
The partnership aims to overcome fragmentation in the sector and build a stronger, sustainable and ethical communications ecosystem.
The memorandum provides for joint work in areas such as:
- development of common professional standards and ethical framework
- implementation of industrial research and market analyses
- stronger and coordinated representation before institutions and international partners
- promoting innovation, digitalization and media literacy
- education, training and talent development
As part of the agreed objectives, within one year the parties will initiate a process to create a sectoral cluster with a working title
Bulgarian Communications, Digital & Creative Cluster (BCDCC).
The signing of the memorandum is of maturity and responsibility on the part of the communications industry and lays the foundation for better coordination, trust and long-term value for businesses, institutions and society.
Link to the signed memorandum
