This year, it is held under the theme "The Future: Ideas and Technologies" and highlights the need for technologies to work for good ideas.
From today, agencies and companies can apply for the prestigious BAPRA Bright Awards 2024 PR achievements competition. Organized for the fourteenth consecutive year by the Bulgarian Association of PR Agencies (BAPRA), it becomes more successful each year. The application period will continue until February 23, 2024, and the award ceremony will take place at the end of March.
The authority of the BAPRA Bright Awards is based on both the valuable entries and the entirely international jury of proven professionals. There are no changes in the competition categories, as well as in the participation fees.
"This year, we chose to focus the competition on the most relevant thing on the horizon – artificial intelligence and its reflection on communications. And we declare that they can be extremely useful, but above all as a means of facilitating and improving human ideas. Professionalism remains within us, in our minds, and hearts," - said the Chairman of BAPRA, Alexander Hristov. PhD
The competition will feature campaigns and projects implemented between February 2023 and January 2024. Applications for participation will be accepted through the online platform of the competition, and submissions are prepared in English. There are no restrictions on the number of projects that can be submitted by one agency or company. Detailed information about the competition, deadlines, fees, and the application process can be found on the BAPRA Bright Awards 2024 platform: https://bapra.bg/2024/
The competition is conducted in partnership with the Bulgarian Association of Communication Agencies (BAKA), IAB Bulgaria, Career show (a special partner for two categories), and the online platform Evalato. Media partners, as tradition dictates, include Manager Magazine, B2B media, Your Business Magazine, Business Global, and Redlink.
***
Main categories in BAPRA Bright Awards 2024
- Consumer communications – campaigns for promotion of products or services to consumers, education, and/ or engagement of consumers.
- Corporate communications (Reputation and brand management) – campaigns that enhance company’s reputation through communications among businesses and society.
- Event or launch – any event, product launch, or other that engaged company with the target audience in a creative, thoughtful, and demonstrably impactful way.
- CSR – programs and initiatives that are related to social responsibility in various fields, implemented by a company or organization.
- 5. Not-For-Profit communications – communication campaign or a program by or on behalf of charities and not-for-profit organizations to increase public awareness for a topic of interest to a whole society
- Influencer marketing – a communication campaign that used one or more influencers in the most appropriate, and impactful way to reach their core audience and achieve outstanding results.
- Employer Branding – communication campaign positioning a company or organization to attract new employees and/or to promote it as a perspective employer
- 8. Employee Communications (Internal Communication) – a campaign directed at a company's existing employees and/or increasing motivation of the team
- Crisis and Issues Management – managing crisis situations or difficult issues – by promoting an alternative perspective, or indeed by keeping an issue out of the media altogether.
- Digital PR – a communication campaign implemented completely or almost completely in a digital environment, using the external possibilities of technologies, spaces and social networks.
- Innovation PR Award – campaigns that can’t be categorized or limited in one category only; campaigns with brave and strong creative ideas or such using various channels in a non-standard manner and in an innovative way.
Special categories in which companies can also participate
- ESG communication campaign or project - communications of a company or agency to achieve sustainable development
- Communication campaign for education and professional development - a project contributing to the professional and personal development of internal or external audiences.
- Initiative to create engagement for internal or external audiences - communication activities that create engagement or engage people online or offline.
Big BAPRA Awards 2024
- Campaign of the Year Award
- PR Agency of the Year Award
- "Rising Star" Award - the category aims to recognize young talents with up to three years of professional experience in PR agencies through the presentation of a project/campaign in which they had an active and key participation from the conception to the realization of the idea.
