The awards were preceded by a PR forum with international participation on the topic Winning Truth: New Opportunities
For the thirteenth time in a row last night the Bulgarian Association of PR Agencies (BAPRA) presented its annual awards for PR achievements BAPRA Bright Awards.
The theme of the awards was "In the light of truth", with which the association shows the power of honest and responsible communication to achieve excellent results in PR.
The competition in some of the categories was extremely contested, and in some of them there was more than one gold, silver or bronze award, receiving an equal number of points from the jury. Brief presentations of all projects are uploaded here: https://bapra.bg/2022/kandidaturi/
For the first time in several years, together with the awards, a PR forum was held on the topic The Winning Truth: New Opportunities. It was with the serious participation of internationally recognized specialists such as Andrew Johnson, senior advisor at Rud Pedersen Public Affairs, Zofia Bugajna-Kasdepke, co-founder of SEG Newgate CEE and the chief creative officer of Ketchum, Indy Selvaraja and with opinion leaders from our country such as Martin Miliev from Publicis Groupe and Konstantin Hristov from Sensika. The discussions were moderated by Sirma Penkova, editor at Capital, Boycho Popov, editor-in-chief at Investor.bg and Desislava Stoyanova, host of "Before Noon" on BTV and founder of "Be the voice that stands out".
Partners of the BAPRA Bright Award were Hyatt Regency Sofia, Hypnotic group, Career show (in the Employer Brand Campaign and Internal Communications categories), BACA, IAB Bulgaria and BFBL. BAPRA is grateful to the media partners Manager, Business Global, b2b media, Your Business, Redlink, the Praktika platform and CMOISIDER.
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Full list of awardees
PR agency of the year
Bronze
Interimage
Silver
M3 Communications Group, Inc.
Gold
d:istinkt
Campaign of the year
Bronze:
Agency: d:istinkt
Campaign: Telenor becomes Yettel
Silver:
Agency: PR Play
Campaign: My Health is My Responsibility
Gold:
Agency: d:istinkt
Yettel's Sustainability Strategy 2028
Rising star
Bronze:
Mariela Mechkova, Paragraph 42
Silver:
- Lora Lazarova, MSL Sofia Publicis Groupe Bulgaria
- Debora and Yoana, Interimage
Gold:
Miroslava Mitsova, MSL Sofia Publicis Groupe Bulgaria
Consumer communications
Bronze:
Agency: d:istinkt
Campaign: Telenor becomes Yettel
Silver:
Agency: MSL Sofia Publicis Groupe Bulgaria
Campaign: Together against colon cancer
Gold:
Agency: All Channels Communication
Campaign: Purrcast by Nestle Purina Pro Plan
Corporate communications (Reputation and brand management)
Bronze:
Agency: d:istinkt
Campaign: The Lidl Effect
Silver:
Agency: d:istinkt
Campaign: Telenor becomes Yettel
Gold:
Агенция: Interimage
Campaign: Schwarz IT: Educate. Empower. Enthuse.
Crisis and Issues Management
Silver:
Agency: All Channels Communication
Campaign: Cohones - #DontHitTheCorner
Gold:
Agency: Paragraph 42
Campaign: MET Bulgaria - Gas supply crisis in Bulgaria
Event or launch
Bronze:
Agency: All Channels Communication
Campaign: Stereo Summer Fest
Agency: M3 Communications Group, Inc
Campaign: FedEx – UEFA Champions League Trophy Event in Sofia
Silver:
Agency: Action Global Communications Bulgaria
Campaign: IGB gas pipeline launch event
Agency: Fragment Events
Campaign: Dragon Skull : “House of the Dragon” launch campaign - for HBO Max Bulgaria
Gold:
Agency: Propaganda Group
Campaign: Xiaomi 12T Series experiential media event
Influencer marketing
Bronze:
Agency: MSL Sofia Publicis Groupe Bulgaria
Campaign: Ti & Lidl (You and Lidl for a better life)
Silver:
Agency: Broks Vision
Campaign: #TEAMGALAXY Zero Waste* influencer marketing
Gold:
Agency: All Channels Communication
Campaign: Collection Bulgarian
CSR
Bronze:
Agency: M3 Communications Group, Inc
Campaign: L’Oréal-UNESCO – For Women in Science 2022
Silver:
Agency: d:istinkt
Campaign: TELUS International Bulgaria: Days of Giving
Агенция: Interimage
Campaign: Fountains for the Future: 30 years Devin - Trust in every drop
Agency: PR Play
Campaign: My Health is My Responsibility
Gold:
Agency: Paragraph 42
Campaign: IKEA Pink shirt day
Employer Branding
Silver:
Agency: Interimage
Campaign: Schwarz IT: #UpgradeToGreatness
Gold:
Agency: d:istinkt
Campaign: The d:istinkt model
Agency: PR d:istinkt, creative proof.
Campaign: TELUS International Bulgaria: Your First Job Matters
Not-For-Profit communications
Bronze:
Agency: Paragraph 42
Campaign: BG4UА: “The New Beginning”
Agency: Paragraph 42/proof.
Campaign: “Invisible Animals”: The witness
Silver:
Agency: M3 Communications Group, Inc,
Campaign: European Commission – Europe in My Region Campaign
Gold:
Agency: MSL Sofia Publicis Groupe Bulgaria
Campaign: Together against colon cancer
Employee Communications (Internal Communication)
Bronze:
Agency: Paragraph 42
Campaign: DSK Bank: The Green Carpet Ceremony
Silver:
Agency: AMI Communications
Campaign: We keep going forward with high spirit - Aurubis Bulgaria
Gold:
Agency: M3 Communications Group, Inc
Campaign: Pernod Ricard – RESPONSIB’ALL DAY 2022 in Bulgaria
Digital PR
Bronze:
Agency: Paragraph 42
Campaign: IKEA Pink shirt day
Silver:
Agency: HubAhead
Campaign: Muzeiko STEAM Quest Days
Gold:
Agency: PR d:istinkt, creative proof.
Campaign: TELUS International Bulgaria: Your First Job Matters
Innovation PR award
Bronze:
Agency: HubAhead
Campaign: Muzeiko STEAM Quest Days
Silver:
Agency: M3 Communications Group, Inc
Campaign: World Communication Forum Association – Global Speaker Bureau
Gold:
Agency: PR d:istinkt, creative proof.
Campaign: TELUS International Bulgaria: Your First Job Matters
Агенция: Interimage
Campaign: Fountains for the Future: 30 years Devin - Trust in every drop
ESG communication campaign or project
Bronze:
For the team: DSK Mastercard
Campaign: Wildlife habitats depend on our habits 2022
Silver:
For the team: A1 Bulgaria
Campaign: This Christmas we are rounding off in favor of the good
Gold:
For the team: bTV Media Group
Campaign: The Good Example | Let's Clean Bulgaria Together
Communication campaign for education and professional development
Bronze:
For the team: Kaufland Bulgaria
Campaign: With future generations in mind
Silver:
Агенция: Interimage
Campaign: Enter the green circle with EcoSchools
Gold:
Agency: M3 Communications Group, Inc
Campaign: L’Oréal-UNESCO – For Women in Science 2022
Initiative to create engagement for internal or external audiences
Bronze:
Agency: All Channels Communication
Campaign: Cohones - #DontHitTheCorner
Silver:
Agency: AMI Communications
Campaign: Pay Digitally in Mass Transit
Gold:
Agency: Paragraph 42/proof.
Campaign: “Invisible Animals”: The witness
