The best communication projects were awarded at the BAPRA Bright Awards 2023

The awards were preceded by a PR forum with international participation on the topic Winning Truth: New Opportunities

For the thirteenth time in a row last night the Bulgarian Association of PR Agencies (BAPRA) presented its annual awards for PR achievements BAPRA Bright Awards.

The theme of the awards was "In the light of truth", with which the association shows the power of honest and responsible communication to achieve excellent results in PR.

The competition in some of the categories was extremely contested, and in some of them there was more than one gold, silver or bronze award, receiving an equal number of points from the jury. Brief presentations of all projects are uploaded here: https://bapra.bg/2022/kandidaturi/

For the first time in several years, together with the awards, a PR forum was held on the topic The Winning Truth: New Opportunities. It was with the serious participation of internationally recognized specialists such as Andrew Johnson, senior advisor at Rud Pedersen Public Affairs, Zofia Bugajna-Kasdepke, co-founder of SEG Newgate CEE and the chief creative officer of Ketchum, Indy Selvaraja and with opinion leaders from our country such as Martin Miliev from Publicis Groupe and Konstantin Hristov from Sensika. The discussions were moderated by Sirma Penkova, editor at Capital, Boycho Popov, editor-in-chief at Investor.bg and Desislava Stoyanova, host of "Before Noon" on BTV and founder of "Be the voice that stands out".

Partners of the BAPRA Bright Award were Hyatt Regency Sofia, Hypnotic group, Career show (in the Employer Brand Campaign and Internal Communications categories), BACA, IAB Bulgaria and BFBL. BAPRA is grateful to the media partners Manager, Business Global, b2b media, Your Business, Redlink, the Praktika platform and CMOISIDER.

* * *

Full list of awardees

PR agency of the year

Bronze

Interimage

Silver

M3 Communications Group, Inc.

Gold

d:istinkt

Campaign of the year

Bronze:

Agency: d:istinkt

Campaign: Telenor becomes Yettel

Silver:

Agency: PR Play

Campaign: My Health is My Responsibility

Gold:

Agency: d:istinkt

Yettel's Sustainability Strategy 2028

Rising star

Bronze:

Mariela Mechkova, Paragraph 42

Silver:

  • Lora Lazarova, MSL Sofia Publicis Groupe Bulgaria
  • Debora and Yoana, Interimage

Gold:

Miroslava Mitsova, MSL Sofia Publicis Groupe Bulgaria

Consumer communications

Bronze:

Agency: d:istinkt

Campaign: Telenor becomes Yettel

Silver:

Agency: MSL Sofia Publicis Groupe Bulgaria

Campaign: Together against colon cancer

Gold:

Agency: All Channels Communication

Campaign: Purrcast by Nestle Purina Pro Plan

Corporate communications (Reputation and brand management)

Bronze:

Agency: d:istinkt

Campaign: The Lidl Effect

Silver:

Agency: d:istinkt

Campaign: Telenor becomes Yettel

Gold:

Агенция: Interimage

Campaign: Schwarz IT: Educate. Empower. Enthuse.

Crisis and Issues Management

Silver:

Agency: All Channels Communication

Campaign: Cohones - #DontHitTheCorner

Gold:

Agency: Paragraph 42

Campaign: MET Bulgaria - Gas supply crisis in Bulgaria

Event or launch

Bronze:

Agency: All Channels Communication

Campaign: Stereo Summer Fest

Agency: M3 Communications Group, Inc

Campaign: FedEx – UEFA Champions League Trophy Event in Sofia

Silver:

Agency: Action Global Communications Bulgaria

Campaign: IGB gas pipeline launch event

Agency: Fragment Events

Campaign: Dragon Skull : “House of the Dragon” launch campaign - for HBO Max Bulgaria

Gold:

Agency: Propaganda Group

Campaign: Xiaomi 12T Series experiential media event

Influencer marketing

Bronze:

Agency: MSL Sofia Publicis Groupe Bulgaria

Campaign: Ti & Lidl (You and Lidl for a better life)

Silver:

Agency: Broks Vision

Campaign: #TEAMGALAXY Zero Waste* influencer marketing

Gold:

Agency: All Channels Communication

Campaign: Collection Bulgarian

CSR

Bronze:

Agency: M3 Communications Group, Inc

Campaign: L’Oréal-UNESCO – For Women in Science 2022

Silver:

Agency: d:istinkt

Campaign: TELUS International Bulgaria: Days of Giving

Агенция: Interimage

Campaign: Fountains for the Future: 30 years Devin - Trust in every drop

Agency: PR Play

Campaign: My Health is My Responsibility

Gold:

Agency: Paragraph 42

Campaign: IKEA Pink shirt day

Employer Branding

Silver:

Agency: Interimage

Campaign: Schwarz IT: #UpgradeToGreatness

Gold:

Agency: d:istinkt

Campaign: The d:istinkt model

Agency: PR d:istinkt, creative proof.

Campaign: TELUS International Bulgaria: Your First Job Matters

Not-For-Profit communications

Bronze:

Agency: Paragraph 42

Campaign: BG4UА: “The New Beginning”

Agency: Paragraph 42/proof.

Campaign: “Invisible Animals”: The witness

Silver:

Agency: M3 Communications Group, Inc,

Campaign: European Commission – Europe in My Region Campaign

Gold:

Agency: MSL Sofia Publicis Groupe Bulgaria

Campaign: Together against colon cancer

Employee Communications (Internal Communication)

Bronze:

Agency: Paragraph 42

Campaign: DSK Bank: The Green Carpet Ceremony

Silver:

Agency: AMI Communications

Campaign: We keep going forward with high spirit - Aurubis Bulgaria

Gold:

Agency: M3 Communications Group, Inc

Campaign: Pernod Ricard – RESPONSIB’ALL DAY 2022 in Bulgaria

Digital PR

Bronze:

Agency: Paragraph 42

Campaign: IKEA Pink shirt day

Silver:

Agency: HubAhead

Campaign: Muzeiko STEAM Quest Days

Gold:

Agency: PR d:istinkt, creative proof.

Campaign: TELUS International Bulgaria: Your First Job Matters

Innovation PR award

Bronze:

Agency: HubAhead

Campaign: Muzeiko STEAM Quest Days

Silver:

Agency: M3 Communications Group, Inc

Campaign: World Communication Forum Association – Global Speaker Bureau

Gold:

Agency: PR d:istinkt, creative proof.

Campaign: TELUS International Bulgaria: Your First Job Matters

Агенция: Interimage

Campaign: Fountains for the Future: 30 years Devin - Trust in every drop

ESG communication campaign or project

Bronze:

For the team: DSK Mastercard

Campaign: Wildlife habitats depend on our habits 2022

Silver:

For the team: A1 Bulgaria

Campaign: This Christmas we are rounding off in favor of the good

Gold:

For the team: bTV Media Group

Campaign: The Good Example | Let's Clean Bulgaria Together

Communication campaign for education and professional development

Bronze:

For the team: Kaufland Bulgaria

Campaign: With future generations in mind

Silver:

Агенция: Interimage

Campaign: Enter the green circle with EcoSchools

Gold:

Agency: M3 Communications Group, Inc

Campaign: L’Oréal-UNESCO – For Women in Science 2022

Initiative to create engagement for internal or external audiences

Bronze:

Agency: All Channels Communication

Campaign: Cohones - #DontHitTheCorner

Silver:

Agency: AMI Communications

Campaign: Pay Digitally in Mass Transit

Gold:

Agency: Paragraph 42/proof.

Campaign: “Invisible Animals”: The witness

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