In 2026, the Bulgarian Association of PR Agencies celebrates 25 years since its establishment - a quarter of a century during which we built trust, established high ethical standards, and positioned the Bulgarian PR business at an international level.
Today we are facing a new stage in the development of the industry, which requires a modern vision and strong positioning.
The new identity of BAPRA embodies the future of PR – strategy, creativity, digitalization and technological development. The logo is developed in two compositions for maximum flexibility in communication, with an emphasis on “PR” for a more targeted message. The purple range exudes technologicality and distinguishes BAPRA among organizations that traditionally use blue, red or green.
Strong distinguishing features of the new vision of BAPRA:
- Modernity and adaptability – the design is tailored to digital platforms and diverse communication environments.
- Focus on the profession – the additional logo option reinforces the role of PR as a strategic factor.
- Symbolism of unity and light – the graphic element “glitter” expresses interaction and development.
The logo of Bright Awards is derived from the same graphic element, but interpreted with an elegant, festival visual language. The addition of yellow brings a sense of light and energy, and the contrast with purple creates a dynamic and positive identity.
Bright Awards is not just a competition – it is a celebration of achievements and innovations in PR.
